Six months after announcing it would be developing a green seal, 7 consumer products have been awarded the Green Good Housekeeping Seal: Aveeno Soothing Bath Treatment Physicians Formula’s Organic Wear 100% Natural Origin Tinted Moisturizer Green Works’ Natural Bathroom Cleaner Nature’s Source Laundry Stain Remover Nature’s Source Glass & Surface Cleaner Nature’s Source All Purpose Cleaner Nature’s Source Natural Bathroom Cleaner However, just as with the other “green” certifications available to CPG companies, the Green Good Housekeeping Seal is catching some heat that it is simply a moneymaker for the publisher.  Well… isn’t that why all these “green” certifications are popping up.

Does your public relations agency need to have good relationships with media contacts to be successful? ___________________________________________________ By Jennifer Manocchio If I had a quarter for the number of people who have asked us this question in agency reviews, I could buy a lot of Cokes!

Recently I have come under attack for my iPhone addiction. "He never puts his phone down; it's become an extension of his hand." Interestingly enough, until I purchased the iPhone, I never even carried a cell phone. I hated the distraction and resented its intrusion into my private life.

Clayton Christensen coined the term "Disruptive Innovation" more than a decade ago to describe the process whereby a new product or service takes root and displaces its established competitors (cell phones disrupting fixed line phones for example). Get it? It's an innovation that disrupts.However, the process of disruptive innovation has been around for as long as the planet itself.

A new breast cancer PSA (Save the Boobs) has hit the airways just in time for breast cancer awareness month and the ad is already creating controversy.  Showing women in scantily clad bikinis seems more like a Victoria Secret commercial and deemed by some as being inappropriate or not taking a women’s health issue seriously.

What can/should PR leaders/communication professionals do when their "go-to" spokesperson is a dud? It could be the CEO or a leading expert in a particular field. It could be someone who, politically, just has to be the one.

We provide a service to the supermarket and CPG industries and need to reach corporate level executives, VP of Marketing, Director of In-Store Promotions, etc. We need names, titles and contact information whether that is an address, a phone number or an email address.  We have used the Market Guidebook and Hoover’s previously, and are aware of AdData Express, Redbooks and Ad Week’s Brandweek Directory.

In "An American Tail", Papa Mousekewitz shares with his wife the wonders and promise of America: Papa Mousekewitz: In America, there are mouse holes in every wall. Mama Mousekewitz: Who says? Papa Mousekewitz: Everyone. In America, there are bread crumbs on every floor.

Last week I purchased some steaks at my local Harris Teeter for when my in-laws came into town.  My husband and I were preparing the steaks for the grill when I noticed one of the steaks smelled badly.  Before I could say a word, my husband put the steak and the packaging in the garbage.