Government marketing is evolving…fast. Between rising public expectations, digital transformation, and the push for transparency, how agencies communicate in 2025 looks very different from even two years ago. If you're a government marketer, comms director, or contractor supporting public campaigns, staying ahead of these trends isn’t a nice-to-have.
What do your patients know about your brand before they even visit your website? Chances are, they’ve already read a Google review, skimmed a Reddit thread, or asked ChatGPT what people are saying about your hospital or brand. They might have seen an Instagram reel, a local news segment, or even a TikTok explainer about your specialty clinic before you’ve had a chance to shape that narrative.
“You might belong in Gryffindor, where dwell the brave at heart…” The House of Hogwarts x Krispy Kreme collection is a nostalgic back-to-school (or “back to Hogwarts”) campaign – and its marketing magic. Available between August 18 and September 14, this limited-time offer appeals to many age groups: millennials rereading the Harry Potter books with their kids, nostalgic fans, lovers of doughnuts, and, of course, kids currently reading the timeless series.
When you think of influencer marketing you might picture celebrities pushing skincare or pro athletes showing off their favorite sneakers. But here’s the twist: in 2025 it’s the “small voices” who are making the biggest impact. Micro- and nano-influencers (usually defined as creators with between 1,000 and 50,000 followers) are leading the charge.
Influencer marketing isn’t a buzzword anymore. It’s a business strategy. But as many brands scramble to partner with anyone holding a ring light and a discount code, they miss the forest going straight for the follower count. Successful influencer marketing doesn’t always hinge on who’s trending.
As a proud 31-year-old Millennial who stays off social media for most of the day, I am shocked (and sort of dismayed) to say that I have been influenced by many things over the years, but most recently: press-on nails.
After listening to the highlights of Mo Gawdat on Spotify’s Diary of a CEO (which Gawdat never was), I wondered if I was being punked. Kind of like getting an Instagram update that the Cleveland Browns had signed Colin Kaepernick as their sixth (or seventh?) QB this year.
According to USAspending.gov, Federal spending for all budget functions is higher January through June 2025 ($7.5 trillion) than during the same period in 2024 ($7.0 trillion). Sure, it is only a difference of $500 billion, or $2.76 billion per day (based on 181 days), but that kind of counts as more spending.
When Elon Musk acquired Twitter in 2022 and rebranded it as X, he promised a new era for the platform. One that would champion free speech, innovation and a broader vision as the “everything app.” Fast forward to 2025, and the story is different: millions of users are leaving, journalists and media outlets are abandoning ship, and X’s cultural relevance is under threat. What happened?
Video marketing is transforming healthcare communications. Patients, caregivers, and healthcare professionals increasingly turn to video to learn, connect, and make decisions. Research shows that 72% of people prefer to learn about healthcare services and products through video. If your healthcare marketing strategy isn’t leveraging video yet, now is the time to start.
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