The Problem with Marketing Today.
WARNING: THIS IS NOT A JOKE!So, a woman goes onto a medical discussion group on the Internet and asks all the participating group members the following question:"Can anyone suggest the best way to spend my health care dollars to relieve crippling back pain?"Within minutes, the following answers appear in the discussion room:John Doe, Chief Acupuncturist replies: You need acupuncture.Jane Smith, VP of Sales with Johnson's Massotherapy replies: You need a back massage.Doctor Vinnie Goomba, Surgeon replies: You may need surgery; we'll take an X-ray.Alice Jones, Director of Marketing with Osgood Orthotics says: You need special inserts for your shoes.Hank Witherspoon, manager with Professional Office Supplies replies: You need an ergonomically designed desk chair.Franco DeLupi, personal trainer replies: You need to exercise.Artie McSmarty, dietitian and nutritionist says:You need to eat better and lose a few pounds.Bob Jones, DrugStuff Pharmacist replies: Take Aleve or Advil and apply a heating pad (aisle 4).Lucy Alluette, Yoga Instructor replies: Yoga will relieve your stress an stretch your muscles.And on and on and on...Of course, any one of these replies could work.

