I have a blog on my company’s web site, but it hasn't been updated in months and no one is reading it. How can I develop more interesting content and get web site visitors to read it? Entrepreneur and Yoga Enthusiast _________________________________________________________ By Jim Sweeney Two primary factors contribute to building blog readership and loyalty: 1.

According to a new survey from Mintel, most Americans think they are healthier than they actually are. Or looked at from a different point-of-view, most Americans are not as healthy as they think they are.For example, the CDC says more than two-thirds (67%) of Americans suffer from or have been diagnosed as obese or overweight (a primary cause of many health issues).

This week Trendwatching.com released their September trends “Transparency Triumph: Reviewing is the new advertising”. I don't agree that reviewing is the new advertising because traditional advertising messages are controlled by the brand; however, I do agree that consumer product reviews are very powerful and will continue to be prevalent as technology advances.

By Jennifer Manocchio Media coverage is “free” in terms of editorial placement in a newspaper, magazine, radio show, television news show or online.  Since a journalist is writing about your product or service in editorial coverage, you do not pay for that placement.

What is the most effective method and/or resource to procure a targeted listserv for a successful e-mail blast?

Okay, so the CEO of Whole Foods recently spoke his mind in the Wall Street Journal about the proposed healthcare reforms. Blah, blah, blah. And now customers are up in arms – protesting and picketing and boycotting and twittering and joining Facebook pages.

In today’s digital environment, can the use of traditional publicity and media relations still be an effective strategy to increase sales? By Jim Sweeney Traditional publicity and media relations is a broad strategy that if properly targeted and effectively implemented can achieve – or at least support the achievement of – virtually any marketing/communications objective, including increasing sales.

We know Sam Walton. We respect Jim Sinegal. We admire Sol Price. But there was another retail giant – a true pioneer – who is too often forgotten or overlooked in today's crowded marketplace: John F. Geisse. To know John Geisse is to love him.