Just this week the Natural Products Association announced the first recipient of its “natural home care seal” – Green Works Natural Bathroom Cleaner. The goal of the certification program is to “eliminate confusion about the meaning of “natural”. Right… that certainly clears it up for me!
Our company just received an annual award for meeting stringent safety standards; does something like this merit a news release? _________________________________________________ By Jim Sweeney For a change of pace, I would like to answer your question with more questions. 1. Is safety an issue in your industry?
How many agencies does it take to achieve an organization's marketing objectives? Is one enough? Is five too many?There are ad agencies and creative agencies and public relations agencies and and digital agencies and social media agencies and SEO agencies and direct marketing agencies and on and on and on.So what's a CMO to do?In the case of SoBe, they decided to try something different.
As a consumer, I rarely participate in contests, unless it is completing a simple form, because I just don’t have the time. However, my husband and I were recently watching TV and we saw an ad for the “Fan vs.
I see a lot of emails and newsletters. Some are done well and others not so well. What do successful online newsletters look like, what’s best way to design them and what is the ideal frequency? ___________________________________________________________ By Jim Sweeney E-mails and e-newsletters are different animals under the e-mail marketing umbrella, so let’s just focus on e-newsletters.
Hi, I am Tiger Woods, the greatest golfer who ever lived. I really screwed the pooch - literally and figuratively. I embarrassed my wife and my family and my fans and the PGA. I am sorry, please forgive me. Let's play golf...
It will come as no surprise that coupon use is up in light of the recession. According to DMNews, consumers redeemed 3.3 billion consumer packaged goods coupons in 2009, compared to 2.6 in 2008. And marketers embraced this behavior by distributing 367 billion coupons in 2009. According to transaction settlement provider Inmar, this is the largest amount of circulating coupons since they started tracking coupon use in 1988.
Conducting media follow-up calls after distributing a news release can be very time consuming or costly if you hire an agency. Is it truly worth the internal effort or cost? ______________________________________________________________________ By Jennifer Manocchio If you have quality news to share, absolutely!
This past August I wrote about Gap getting back to the basics with their denim jeans campaign. Apparently, that is just what Gap needed.
We are considering conducting a product sampling campaign. But product sampling can be expensive, and I want to ensure we achieve a return on our investment. Is product sampling a proven strategy to increase product awareness and drive sales?
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