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Marketing the Top Dog in an Anti-Dog World

Good News for Sara Lee: Ball Park brand has finally pushed its top competitor, Oscar Meyer, out of the number one beef frankfurter spot.Bad News for Sara Lee: Institutions worldwide are taking a harder line against "junk foods", including America's favorite, the hot dog.

Marketing the Top Dog in an Anti-Dog World2025-11-18T16:51:08+00:00

Let Them Eat Cake

As the new healthcare reform bill gets sorted out and we learn more of the details, the one thing that seems to be jumping out sideways is the mandate to get healthy... or else.On the business side of things, for example, there is a provision that will require restaurant chains with 20 or more locations to post calorie counts on menus, menu boards, drive-thru menus and vending machines (seriously).

Let Them Eat Cake2025-11-18T16:51:10+00:00

Publicity vs. Social Media

We are launching several new products this year and budgets remain tight (less than $10,000/product launch); will we get more bang for the buck with publicity or social media? _____________________________________________________ By Jim Sweeney Allow me to assert that the old adage – you get what you pay for – applies equally to publicity and social media.

Publicity vs. Social Media2025-11-18T16:51:12+00:00

Drowning in a Sea of Pathetic LOST Podcasts

Did I mention I was a LOST fan?But do you know what I am not a fan of? Self-serving, long-winded, uncreative, poorly produced LOST podcasts.OMG. If you want to know the problem with easy-to-access social media and easy-to-use technology, start with LOST podcasts.For the record, there are some very good LOST podcasts out there that I listen to religiously, like "God Loved Jacob".

Drowning in a Sea of Pathetic LOST Podcasts2025-11-18T16:51:13+00:00

Expect Surprises Around Every Corner at the International Home & Housewares Show

I was one of the more than 60,000 attendees at the International Home and Housewares show earlier this week.  With a show featuring about 2,000 companies from around the globe, you are sure to find some new and innovative products.  Here are just a few that caught my eye.

Expect Surprises Around Every Corner at the International Home & Housewares Show2025-11-18T16:51:14+00:00

Bloggers Going Bonkers for Product Samples

Our company is getting 4-5 requests a week from bloggers for product samples to test and a second product for a giveaway.  Should I be sending all these bloggers my product?  We are a small business and have to be selective who we send product samples to.

Bloggers Going Bonkers for Product Samples2025-11-18T16:51:15+00:00

Let’s All Go to the Housewares Show.

For the third consecutive year, Jennifer is off to Chicago attending the International Home and Housewares Show. If estimates hold up, she will be one of 60,000 attendees (not to mention the nearly 2,000 exhibitors and their teams, plus the media and bloggers) to grace the hallowed halls of McCormick place.

Let’s All Go to the Housewares Show.2025-11-18T16:51:18+00:00
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