let’s talk

Pretty Pictures Leave Bing as Third Tier Search Engine

When I was living in Chicago, someone once told me that Cleveland was Detroit without the glitz. Being a Cleveland native, I was not amused, but I did understand. They were both once proud lakefront cities that rose up during the great industrial revolution, thrived mightily through the manufacturing base that settled there and are now mere shadows of their past...

Pretty Pictures Leave Bing as Third Tier Search Engine2025-11-18T16:50:41+00:00

Is a Full-Service Agency Necessary to Launch a Consumer Product?

We are launching a new consumer product with a limited marketing budget, do we really need a full-service agency to support us? ______________________________________________ By Jim Sweeney Yes... No... Probably not... Maybe not... I have no idea. According to about.com: “A full-service agency is one that handles all aspects of the advertising process, including planning, design, production and placement.

Is a Full-Service Agency Necessary to Launch a Consumer Product?2025-11-18T16:50:43+00:00

What to Expect When Launching an Online Product Sampling Campaign

We are launching an online product sampling campaign and are wondering how many product requests we should expect? ___________________________________________________________________ Online product sampling campaigns can be very successful in building company and product awareness, increasing product trial and driving sales. However, the success of the campaign and what to anticipate as far as product distribution really depends on a number of factors.

What to Expect When Launching an Online Product Sampling Campaign2025-11-18T16:50:47+00:00

Welcome to the New World of “InYourFacebook” Marketing.

The battle to ban corn syrup is succeeding – not in proving that corn syrup is bad for our health; there is actually little proof of that at all – but in scaring consumers and causing manufacturers to buckle under at the first sign of adversity.

Welcome to the New World of “InYourFacebook” Marketing.2025-11-18T16:50:48+00:00

Method Turns Cease and Desist Letter Into Marketing Opportunity

Clorox and Method are in a heated battle over the use of a daisy, that Clorox claims it owns.  On March 10, Clorox sent a letter to the president and CEO of Method Products claiming that a recent use of a yellow daisy on a Method brand multi-surface cleaner bottle “violates Federal and State anti-dilution laws”.  This is because Clorox’s “flower design” featured its Green Works line is trademarked and “has become famous to millions of consumers and represent some of the most valuable properties owned by Clorox.” Since I don’t have a law degree, I’m not going to attempt to determine who is right or wrong in this case.  However, rather than being afraid of Clorox and removing the daisy quietly, Method has turned the cease and desist letter into an opportunity to gain the public’s support on this issue.

Method Turns Cease and Desist Letter Into Marketing Opportunity2025-11-18T16:50:50+00:00

Marketers Counting on Consumer Vapidness

According to an article in Forbes this week, some pretty major marketers believe consumers need to turn the corner on the recession and start spending their money again."New ad campaigns suggest marketers are eager to shake off the gloom of tough economic times--and they hope consumers will do the same.

Marketers Counting on Consumer Vapidness2025-11-18T16:50:52+00:00
Go to Top