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If You Optimize It, They Will Come… But Will They Stay?

Ray, people will come Ray. They'll come for reasons they can't even fathom. Oh... people will come Ray. People will most definitely come. Everybody is always looking for something. New shoes, old dolls, big TVs, small computers. And how do most of them look for these things?

If You Optimize It, They Will Come… But Will They Stay?2025-11-18T16:50:27+00:00

Five Guys + Burgers + Fries = Marketing Magic

Like many Americans wanting to be the biggest loser, I gave up on fast food about a decade ago. No more McDonald's Happy Meals, no more flame broiled Burger King Whoppers, no more Wendy's singles and chocolate frosties. I just quit.And then along comes Five Guys Burgers and Fries.

Five Guys + Burgers + Fries = Marketing Magic2025-11-18T16:50:29+00:00

Saving the World One Chip Bag at a Time

Frito Lay SunChips continue to amaze me with its commitment to sustainability.  I just purchased a bag of SunChips and noticed it is now using 100% compostable packaging. Rather then paying lip service to sustainability, this is an excellent example of one brand that continues to show consumers its commitment to our environment in tangible ways.

Saving the World One Chip Bag at a Time2025-11-18T16:50:31+00:00

Mobile Web Sites

Should I optimize my web site for mobile devises? _______________________________________________________________________ By Jennifer Manocchio There are 42.7 million smart phone users in the United States and 98 percent of them are accessing their favorite web site on their mobile phone according to Information Week.

Mobile Web Sites2025-11-18T16:50:32+00:00

Your Finest Box of Chardonnay, Please.

It ain't easy being a consumer or a retailer or a marketer; it just ain't.Consider a recent study by researchers at the Institute of Vine and Wine Sciences in Bordeaux, France. These scientists found that white wine loses its freshness within six months in PET bottles and bag-in-box packaging, compared with glass packaging.

Your Finest Box of Chardonnay, Please.2025-11-18T16:50:33+00:00

Is Local or National Media Coverage Better?

I have a limited budget to conduct publicity and media relations for a new home design product my company is launching.  Initially, the product will only be available at retail locations in certain states in the U.S.  Is it more effective to focus my media relations efforts on national consumer magazines or local newspapers and regional magazines?

Is Local or National Media Coverage Better?2025-11-18T16:50:35+00:00

Bloggers Gone Wild

I received a request from a blogger for product for her son’s 7-8-year-old baseball team league tournament (see below).  Is it ethical for this blogger to be asking for product in return for advertising on her site?  Is this a good marketing opportunity?

Bloggers Gone Wild2025-11-18T16:50:38+00:00
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