What Content Should I Post on Twitter?
I just started a Twitter account for our company. How often should I post and what should the content include?
A Throwback to Charlie and the Chocolate Factory
When I was a kid I dreamed of a place like Willy Wonka’s Chocolate Factory. After all, Willy Wonka was the dreamer of dreams! So when I heard this week that scratch and sniff wallpaper is now available, all I could think of was that scene from Charlie and the Chocolate Factory where the kids lick the wallpaper.
5 Steps to Landing Spring Cleaning Media Coverage
When should cleaning product manufacturers begin pitching magazines to achieve spring cleaning media coverage, and what is the best approach?
Do We Need A Facebook and/or Twitter Account?
We are evaluating adding social media to our marketing mix, specifically Facebook and Twitter accounts. Is this a good marketing strategy?
Why is There Even a Question about Whether Social Media is a PR Function
In the words of Mr. T, "Quit the jibber jabber." For more than 30 years I have listened to one stupid argument after another about who can and should do what in this industry we call marketing. Only ad agencies should create ads, only PR firms should do publicity, only direct marketing firms should manage direct mail, blah, blah, blah.
What’s Bugging You?
Over the weekend I was in my local grocery store when I spotted a large point of purchase display for Off Clip-On Mosquito Repellent. Since mosquitoes tend to like me, I’m always open to new ways to avoid getting bit that doesn’t involve terrible smelling bug spray.
Look at Me! Look at Me!! Look at Me!!!
Once upon a time, people became famous as a result of something they did. Sometimes it was something great. Sometimes it was something diabolic. But it was because of something.Today, being famous is an act in itself.And with all due deference to Andy Warhol, he was not even close with his 15 minutes of fame prediction.
Sporting Goods Retailer Nails Customer Service & Marketing
TrySports is a regional retailer in the Carolinas that offers a range of products and services for runners, walkers, swimmers, cyclists, gym enthusiast and of course triathletes. We were lucky enough to get a Wilmington, NC location, and in late 2009 I become a loyal customer. Here’s why.
What You Need to Know Before Starting a Corporate Blog
I have been tasked with writing our corporate blog. What do I need to consider prior to starting my blog? How often should I post? What should the content include? How much do I need to write per post? ____________________________________________________ By Jim Sweeney A Weblog or Blog is a frequently updated online journal, organized by date and containing virtually anything the author/producer wants to communicate.
Enhancing Product Can Increase Brand Loyalty
I was introduced to Libman Wonder Mop conducting a mommy blogger campaign about a year and a half ago. I instantly became hooked.