The Future of Marketing: Online or Up a Tree?
Did I ever mention that I am a family guy?
What Drives Sales: Product Packaging or the Brand?
We are preparing to launch a new consumer product; it will be sold primarily in big box stores. How important is packaging design to the product’s success relative to the brand?
What’s That Smell?
Are product fragrances harmful to our health? I’m not just referring to perfume, body spray or cologne. I mean everything from your laundry detergent to dryer sheets, dish soap, body wash, hand soap, cleaning products, sweat odor removal products, shampoo, lotions and even pet shampoo. I’m sure there are many more products that list “fragrance” on the contents.
OMG, WTF, Maybe One Day We Can All Just Grunt… LOL
Big news from the District:The Senate passed a new bill earlier this week. The HHFKA, which includes provisions FMI has sought to help lay the groundwork for a smooth transition for WIC customers to use an EBT card for their transactions.
Logos and Brands; What’s the Difference?
We are starting a new business and it was recommended to us that we have a brand and a logo. Isn’t a logo and a brand the same thing? By Jim Sweeney A logo (both the name and the design) is an element of the brand.
Music to My Ears
Imagine falling into two holes on the same day – both seemingly disconnected – and winding up in the same place when you finally land.There are many key ingredients to marketing.
Hulk Secures Media Coverage for PumMax… But What About Sales?
Last week I wrote a post about Hulk Hogan being the new pitchman for PumMax - a pumice based cleaning product. As I expected, the video doesn’t do a good job of connecting with the target audience, the product packaging needs some work and the tagline - A Volcanic Explosion of Cleaning Power - needs to go! Of course I get the connection, pumice comes from volcanic rock, but I certainly don’t want a volcanic explosion in my house. Sounds more like a mess than cleaning one up.
Necessary Components of a Blog
I have to start a blog for my company. What components - design and content - should my blog include?
Foursquare And Seven Months Ago…
About seven months ago I installed the Foursquare app onto my iPhone and almost immediately found joy in keeping up, sharing and competing with my friends and colleagues on this relatively simple location-based service.I quickly earned 6 badges, including the ever popular Crunked badge (thank you Charlotte, NC).
What Do Hulk Hogan and Billy Mays Have in Common?
Next week a commercial for a new line of pumice-based cleaning products (PumMax) featuring Hulk Hogan as the spokesperson will be released online. The spot is scheduled to launch as a preview on www.pummax.com and www.IBCGlobalInc.com early next week, and is expected to begin airing on TV the following week.