My product is expected to be reviewed in Consumer Reports. Should I be prepared both online and with retailers for a big influx in sales? Also, assuming a positive review, how can we market this information to our retailers and consumers?

Diabetes Daily Selects Sweeney For Public Relations and Social Media CLEVELAND ­– Dec. 14, 2009 – Diabetes Daily has chosen Sweeney to strategize and implement its national publicity, media relations and social media campaigns.  The campaigns will focus on increasing brand awareness for Diabetes Daily, promoting the expertise of Diabetes Daily co-founders David and Elizabeth Edelman, increasing web site traffic and driving new membership.

My Yoga 2 Go Selects Sweeney for Public Relations and Social Media CLEVELAND ­– August 31, 2009 ­– My Yoga 2 Go has chosen Sweeney (www.sweeneypr.com) to strategize and implement national public relations and social media campaigns.  The campaigns will focus on increasing brand awareness, online sales and retail distribution of the company’s comprehensive line of yoga products, placing emphasis on the company’s flagship product – My Yoga 2 Go Practice System.

exe.QnA.tion Blog Delivers Real Answers To Real Marketing Questions CLEVELAND – Aug. 4, 2009 – Exe.QnA.tion, a new Q & A blog created by Sweeney at http://www.exeqnation.wordpress.com, is designed to help marketers find direct, easy-to-understand answers to important marketing, public relations, advertising and social media questions.

Sweeney Promotes Fitch To Account Executive CLEVELAND – May 28, 2009 – Sweeney (www.sweeneypr.com), a leading full-service marketing and public relations firm, has promoted Kayleigh Fitch to account executive in its headquarters office.  Fitch will provide support on key consumer and business accounts, including: Care Services, Inc., Kent State University, One TIME Wood, The Alta House, Lithonia Lighting and The Plaza Group.

Care Services Names Sweeney Agency Of Record CLEVELAND ­– February 2, 2009 ­– Care Services, a leading mail order provider of diabetic supplies and prescriptions, has named Sweeney (www.sweeneypr.com) to manage the marketing of its Diabetic Care Services and Diabetic Express business units.

Sweeney Selected By Lithonia Lighting CLEVELAND ­– January 27, 2009 ­– Lithonia Lighting, an Acuity Brands Company, has named Sweeney (www.sweeneypr.com) to implement a national publicity and media relations campaign for its emergency lighting group. Lithonia Lighting provides the industry’s broadest line of commercial, industrial, institutional and residential fixtures.

I saw competitive product reviews posted online and I’m fairly confident it was the competitor posting and not a real consumer. Are there any regulations against this type of activity? By Jennifer Manocchio There most certainly are FTC guidelines for this type of deceptive activity.

How do I take advantage of national events, trends or news to achieve media coverage for my company? By Jennifer Manocchio Conducting a reactive media campaign is an excellent publicity and media relations strategy and can help you achieve exceptional results.  The key is to strike while the iron is hot, and react quickly to both the opportunity and the media.