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Yube Selects Sweeney for New Product Launch

Yube Selects Sweeney for New Product Launch CLEVELAND – August 16, 2010 – Yube has named Sweeney to support the launch of its new modular furniture system that was recently honored with the Design Defined recognition at the International Home & Housewares Show.

Yube Selects Sweeney for New Product Launch2025-11-18T16:49:17+00:00

Gasco Names Sweeney to Build Brand and Launch New Products

Gasco Names Sweeney to Build Brand and Launch New Products CLEVELAND – Sept. 9, 2010 – Gasco Affiliates (Tampa, FL) has named Sweeney for branding and product launch services. The agency will handle both corporate and product branding efforts and support the launch of a new line of precision calibration gas products.

Gasco Names Sweeney to Build Brand and Launch New Products2025-11-18T16:49:15+00:00

Insurance Board Selects Sweeney as Agency of Record

Insurance Board Selects Sweeney as Agency of Record CLEVELAND – Sept. 30, 2010 – Insurance Board has named Sweeney agency of record for marketing and communications services. The agency will handle and/or provide support for market research, marketing and creative strategy development, collateral, advertising, publicity and media relations, social media marketing and direct marketing.

Insurance Board Selects Sweeney as Agency of Record2025-11-18T16:49:14+00:00

Sweeney Selected to Launch the Zero Scale

Sweeney Selected to Launch the Zero Scale CLEVELAND – Nov. 12, 2010 – Great Valley Innovations (Fresno, CA) has selected Sweeney to support the launch of a revolutionary new bathroom scale. The agency will provide research, branding, strategy development, publicity and media relations, web development, social media marketing and search engine marketing support.

Sweeney Selected to Launch the Zero Scale2025-11-18T16:49:13+00:00

Digitexx Data Systems Selects Sweeney for Product Naming and Branding

Digitexx Data Systems Selects Sweeney for Product Naming and Branding CLEVELAND – Dec. 1, 2010 – Digitexx Data Systems (Phoenix, AZ) has named Sweeney for product naming and branding services. The agency will conduct research and develop names, descriptors, taglines and logo concepts for a new structural health monitoring system.

Digitexx Data Systems Selects Sweeney for Product Naming and Branding2025-11-18T16:49:11+00:00

Five Must Consider Marketing Strategies for 2011

Whether your organization is “flying high” or “getting by,” it is unquestionably in your best interest to always evaluate minimum-investment, maximum-return marketing strategies as key components of your marketing plan. Following are Sweeney’s Top 5 “Must Consider” strategies for 2011 – strategies we believe cannot be overlooked and whose value should not be underestimated: Publicity & Media Relations.

Five Must Consider Marketing Strategies for 20112025-11-18T16:49:26+00:00

Do We Really Need All These Consumer Products?

I consider myself a practical person. I try to be realistic purchasing things my family needs and doesn’t need. Although, my husband is completely the opposite and is always trying to get me to buy products/services I don’t think we need.

Do We Really Need All These Consumer Products?2025-11-18T16:49:27+00:00
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