Yube Selects Sweeney for New Product Launch CLEVELAND – August 16, 2010 – Yube has named Sweeney to support the launch of its new modular furniture system that was recently honored with the Design Defined recognition at the International Home & Housewares Show.
Gasco Names Sweeney to Build Brand and Launch New Products CLEVELAND – Sept. 9, 2010 – Gasco Affiliates (Tampa, FL) has named Sweeney for branding and product launch services. The agency will handle both corporate and product branding efforts and support the launch of a new line of precision calibration gas products.
Insurance Board Selects Sweeney as Agency of Record CLEVELAND – Sept. 30, 2010 – Insurance Board has named Sweeney agency of record for marketing and communications services. The agency will handle and/or provide support for market research, marketing and creative strategy development, collateral, advertising, publicity and media relations, social media marketing and direct marketing.
Sweeney Selected to Launch the Zero Scale CLEVELAND – Nov. 12, 2010 – Great Valley Innovations (Fresno, CA) has selected Sweeney to support the launch of a revolutionary new bathroom scale. The agency will provide research, branding, strategy development, publicity and media relations, web development, social media marketing and search engine marketing support.
Digitexx Data Systems Selects Sweeney for Product Naming and Branding CLEVELAND – Dec. 1, 2010 – Digitexx Data Systems (Phoenix, AZ) has named Sweeney for product naming and branding services. The agency will conduct research and develop names, descriptors, taglines and logo concepts for a new structural health monitoring system.
This may seem peculiar if not downright inappropriate, but please bear with me. Martin Luther King was - among other things - one of the most effective marketers of the 20th century. Like all great marketers, he was passionate about a product; in his case, the cause of equality and civil rights.
Sometimes the best way to learn from others is learning what not to do. I received the following email below in my inbox today. This is exactly the type of emails you don’t want to receive as a consumer or send as a marketer.
Whether your organization is “flying high” or “getting by,” it is unquestionably in your best interest to always evaluate minimum-investment, maximum-return marketing strategies as key components of your marketing plan. Following are Sweeney’s Top 5 “Must Consider” strategies for 2011 – strategies we believe cannot be overlooked and whose value should not be underestimated: Publicity & Media Relations.
If you were Howard Schultz and you finally managed to pull your stock back to levels it hasn't seen in four years, would you take the chance of changing what is arguably one of the most recognized logos on the planet?
I consider myself a practical person. I try to be realistic purchasing things my family needs and doesn’t need. Although, my husband is completely the opposite and is always trying to get me to buy products/services I don’t think we need.
Cleveland
440.333.0001
Wilmington
910.772.1688
