Food is a symbol of survival and success alike. The Lord promised to bring the Israelites out of Egypt and into a land flowing with milk and honey. According to Jean-Jacques Rousseau, Marie Antoinette upon hearing that the peasants had no bread, suggested they eat cake.
Until the Browns make it to the Super Bowl, the only reason I watch the big game is for the commercials. But in today's YouTube world, you do not even have to wait for the Super Bowl to get a sneak peek at some of the ads.
I see that Good Housekeeping does a VIP award every year. How do I get my consumer product considered for this? Thousands of new products are launched each year so getting recognized as one of the 11 VIPs by Good Housekeeping is going to be a challenge. There are actually more opportunities to get editorial coverage throughout the year in the magazine.
Trade shows can be expensive. How do we ensure we get a good ROI at trade shows? Exhibitions deliver highly qualified prospects with buying influence – many of whom target one exhibition and event exclusively. According to industry research, an overwhelming percentage (79%) of all qualified attendees represent a potential new customer for exhibiting companies.
A recent issue of Packaging World Magazine suggests that CPG companies can leverage eye tracking to assess shopper behavior and validate ideas. I guess, but CPG companies should also be aware that while the eyes may indeed be the window to the soul, they are not necessarily the fingers on the trigger.
At Sweeney we get the opportunity to launch some really cool consumer products. The Yube certainly falls into that category. What’s a Yube? Yube is a new personalized furniture system featuring modular cubes that easily assemble into virtually any furniture design.
We are launching a new consumer product in the health and fitness category. What marketing strategies should we consider? When launching a new product or service, we recommend always taking the long view and complete approach. To achieve success it is critical to consider all relevant strategies, to determine the proper integration of all strategies and to establish the appropriate timeline for execution.
Gasco Names Sweeney to Build Brand and Launch New Products CLEVELAND – Sept. 9, 2010 – Gasco Affiliates (Tampa, FL) has named Sweeney for branding and product launch services. The agency will handle both corporate and product branding efforts and support the launch of a new line of precision calibration gas products.
Insurance Board Selects Sweeney as Agency of Record CLEVELAND – Sept. 30, 2010 – Insurance Board has named Sweeney agency of record for marketing and communications services. The agency will handle and/or provide support for market research, marketing and creative strategy development, collateral, advertising, publicity and media relations, social media marketing and direct marketing.
Sweeney Selected to Launch the Zero Scale CLEVELAND – Nov. 12, 2010 – Great Valley Innovations (Fresno, CA) has selected Sweeney to support the launch of a revolutionary new bathroom scale. The agency will provide research, branding, strategy development, publicity and media relations, web development, social media marketing and search engine marketing support.
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