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Housewares Show Recap: Cupcakes & Shopping Carts

Earlier this week I was at the International Home and Housewares show where 2,000 exhibitors displayed their hottest products for 21,000 U.S. and international retail buyers and 60,000 professional attendees.  The show is packed with innovative products from LED light bulbs to green cleaning products, modular furniture, trashcans, coffee makers, reusable grocery bags, wine accessories and everything in between.  What caught my attention this year were cupcakes and Spanish influenced shopping carts.

Housewares Show Recap: Cupcakes & Shopping Carts2025-11-18T16:48:44+00:00

Everything You Need To Know About Social Media Can Be Learned From Charlie Sheen

In one short day, Charlie "The Ma" Sheen has amassed more than 1 million followers on his Twitter account. That's a Guinness Book of World Records achievement. This is social media, providing a global platform for a man with nothing to say to a mass audience of people with nothing better to do.

Everything You Need To Know About Social Media Can Be Learned From Charlie Sheen2025-11-18T16:48:48+00:00

Spying on Your Website Traffic

First and foremost, if your website doesn’t have analytics installed, it is a must do. Analytics allow you to see important statistics about your website, including how many visitors are coming to your website, how long visitors are staying on your website, how visitors found your website and much more exciting data.

Spying on Your Website Traffic2025-11-18T16:48:47+00:00

Memo to Idiots: There Is No Such Thing as FREE Marketing.

"Good publicity is like free advertising..." These are the golden words of Jeff Haden, a renowned author who learned much of what he knows about management as he worked his way up the printing business from forklift driver to manager of a book plant.

Memo to Idiots: There Is No Such Thing as FREE Marketing.2025-11-18T16:48:51+00:00

Will Consumer Email Marketing Soon be History?

The short answer is no.  However, web-based email usage (Yahoo, Google, AOL, etc.) is seeing a shift.  More youths are abandoning email and opting for different forms of mobile and social media communication.  But older Americans are continuing to use the Internet and sign-up for web-based email accounts.

Will Consumer Email Marketing Soon be History?2025-11-18T16:48:50+00:00

Really Rubbermaid? What’s Next, Access to Tailgate Experts?

I love the idea of what Rubbermaid is doing.  From a business perspective, the concept of generating a continuous revenue stream for a service (as a complement to all the products it sells) is noteworthy.  Unfortunately, it is a flat note.

Really Rubbermaid? What’s Next, Access to Tailgate Experts?2025-11-18T16:48:54+00:00

What Job Do Consumers Hire Your Product To Do?

Typically the first thing product manufacturers do when launching a product is to start segmenting their markets by product categories, price, function or by the target audience’s demographics and psychographics. However, Harvard Business School professor Clayton Christensen, is suggesting product manufacturers take a different approach.

What Job Do Consumers Hire Your Product To Do?2025-11-18T16:48:52+00:00

Has Disney Pushed The Limit By Entering The Maternity Ward?

Disney sales representatives are currently visiting 580 hospitals across the country to market to newborns’ parents. The pitch is simple. If you give Disney your email address to sign up for BabyDisney.com you get a free Disney onsie. According to NPR, sales reps can be visiting new moms within hours of delivery.

Has Disney Pushed The Limit By Entering The Maternity Ward?2025-11-18T16:48:57+00:00

Do I Need A Privacy Policy On My Website?

According to the Better Business Bureau, there is no law requiring a website to have a privacy policy. However, consumers are becoming very savvy and want to know what information corporations are gathering about them online and how it is being used.

Do I Need A Privacy Policy On My Website?2025-11-18T16:48:56+00:00
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