The Difference Between Being Socially Connected and Senselessly Connected
I had lots of heroes growing up. Edward R. Murrow was one of them.
5 Questions You Should Never Ask a Journalist
Every relationship with a journalist is unique and specific to his or her preferences. However, no matter the situation, there are certain questions you should NEVER ask media. But that does not mean you can’t get your message across. It is all about learning how to say it better.
Abercrombie & Fitch Has No Shame
I was just thinking the other day about Abercrombie. What use to be a big name in clothing for tweens and teens seems to have fallen by the wayside. I considered the fact that I was just too old to care about the brand, but then the news report on Abercrombie selling push-up bikinis for 7-year-olds confirmed my thinking.
The Biggest Challenge Facing Marketing Today?
I have been participating in a personal social media experiment this week to measure the networking value of LinkedIn.
Rubbermaid Nails Problem Based Marketing with Easy Find Lids Launch
Problem based marketing is a very effective way of selling products to customers. This strategy involves knowing the problem your customer/prospect has, introducing a solution and effectively communicating that solution with your customers/prospects. This seems like a simple marketing 101 strategy that almost doesn’t deserve a blog post, yet so many times the message falls flat.
Maximizing National Television Coverage
Our product is going to be featured on a national DIY show. How can we ensure we maximize this opportunity? Getting national TV coverage is a major accomplishment and using that coverage to further your product’s credibility is an excellent strategy for continuing to maximize the opportunity.
Why Ron Rezek Rocks… And I Am a Fan.
Look at this guy; even he knows he is cool. This is the face of American entrepreneurialism at its very best. Ron Rezek is an industrial design rock star. Perhaps best known for his contemporary light fixtures and ceiling fans, the likes of which make you weak in the knees. Like all great entrepreneurs – American and otherwise – Ron Rezek set no boundaries for himself.
Advertising Doesn’t Work. Oh Wait, Maybe It Does.
Hello Diet Coke! Goodbye Pepsi. Hello traditional media! See you later online marketing. According to the Wall Street Journal: "PepsiCo made a big bet in 2010, when it didn't market its flagship cola on the Super Bowl or in other TV spots.
Knowing When to Apply for Industry Awards
Industry awards and accolades can add credibility to your brand and establish your company’s position as category leader. While it is a nice surprise to be notified of an award or recognition without applying, many programs require a thorough application process to even be considered.
Marketing a Good Idea or Simply a Good Idea to Market?
The Super Bowl ended about a month ago, and the Housewares Show ended on Tuesday, but the sentiment for Made in America products continues to grow. Unfortunately, it appears to have nothing to do with protests against a communist government or a swell of nationalist pride or even a return to safer, higher quality products.