Less than 24 hours until the Royal Wedding. But many product manufacturers have been hard at work hoping to get some attention and to cash in on the world’s obsession with Prince William and Kate. You can pretty much find it all from hand sanitizer to refrigerators, tea bags and nail polish.

You probably have a good sense for which trade and consumer publications are most influential in your industry and among consumers.  But with blogs, it’s not so cut and dry. How do you know which blogs to target and which blogs to send product to?  Following are eight ways to evaluate a blog’s reach and influence among your target audiences. 1. Traffic.

With all the talk and advice out there on what companies should be posting on Twitter, get back to the roots of social media and start by listening.  Following are five categories of people that will give you the most insight on what you should be communicating about on Twitter and in other social media channels.

We are a nation obsessed with numbers and crowds.  It is all about volume.   How many impressions did you make?  How many unique visitors came to the site?  How many click-thrus did you score? How many followers do you have?  How many Likes do you have?

I had the opportunity to attend the “Joining Forces” campaign spearheaded by the First Lady and Dr. Jill Biden at Camp Lejeune. Joining Forces is a new national initiative that mobilizes all sectors of society (from neighbors to schools and businesses) to give our service members and their families the opportunities and support they have earned.

Media are always on the hunt for new products they know readers will love; and some will even refuse to cover anything other than brand new products from a strict “product review” perspective.  But just because your company is not launching a new product this year is no excuse to not reach out to media and get your fair share of media coverage.

What does Walmart suddenly know that no one else seems to know?  At a time when traditional retail sales are struggling to even stay in the shadows of online sales, Walmart has decided to increase its base of SKUs with more than 8,500 products it had previously removed from its already cluttered and overstocked shelves.

If this headline makes you wonder why you need the “original ventilated shoe”, you are not alone. While I do have a pair of Glagla shoes, I didn’t purchase them because they were ventilated. Instead, my husband and I were recently on a cruise and one of the stops was St.

Exhibiting at key industry trade shows can be a very effective marketing strategy.  However, trade shows require more than just a booth and booth space. Following are 12 considerations when planning and budgeting for trade shows. 1.