Believe it or not, a lot of people were afraid of Lady Gaga when she first captured the nation's attention in 2008. Before her, they were afraid of Madonna. Before her they were afraid of David Bowie. Before him they were afraid of Elvis Presley.
Lush, a manufacturer and retailer of fresh handmade cosmetics, serves up a very powerful brand experience when you visit their retail stores. I was just at a Chicago store in April and had the opportunity to visit a Philadelphia store this week to stock up on my favorite Lush products.
It's bad enough when your CEO looks like a goober, but when he starts talking nonsense that threatens to undermine your entire brand, what do you do? According to the Associated Press, "The head of cigarette maker Philip Morris International Inc.
This year I started taking note that my husband and I have been bombarded with direct mail from American Express. It seemed like once a week the pieces were coming in and there was typically a slightly different twist on the offer.
We just returned from the LightFair International trade show in Philadelphia and noticed lots of exhibitors using QR codes creatively in booth signage, literature, product displays and much more. So, we thought the post below on QR codes deserved another week on top.
Happy Cinco de Mayo! But what are we actually celebrating besides excellent Mexican fare, Coronas, margaritas, tequila and a big hangover on May 6? Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a Mexican force of 4,500 men faced 6,000 well-trained French soldiers.
The Wall Street Journal reported today that Easter boosted April retail sales and allowed retailers to experience continued momentum, "posting strong sales." Well that's good news. Now everyone can go back to work, companies can start spending again and all will be right in the world.
Just because media does not respond, does not mean the media contacts are not interested in your message. In fact, there are numerous reasons why media may not respond to your news release, pitch, press kit, etc.
Recognizing that American consumers are "under renewed economic pressures", Walmart CEO is confident that his scenario "could work in Walmart's favor." In short, what's bad for consumers could be good for Walmart. What a lovely and empathetic sentiment. Mr.
Less than 24 hours until the Royal Wedding. But many product manufacturers have been hard at work hoping to get some attention and to cash in on the world’s obsession with Prince William and Kate. You can pretty much find it all from hand sanitizer to refrigerators, tea bags and nail polish.
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