It's UP2U, so UBdaJudge. Perfetti Van Melle is gearing up to introduce Mentos UP2U, its first stick gum sold in this country. The initial advertising efforts will be focused in social media like Facebook.

Packaged Facts just released its newest report on Snack Foods in the U.S. (4th edition).  And apparently "meals" (breakfast, lunch and dinner) are slowly but surely being replaced by snackles (just what you want, whenever you want). In fact, the report predicts that Americans will plow through $77 billion worth of snacks annually by 2015.

Considered a serious frontrunner in the 1988 U.S. presidential elections, Gary Hart did what so many politicians before and after him did... he lost his way.  Like the Kennedy's before him and John Edwards and Bill Clinton after him, Gary Hart allowed himself to go where many men had gone before, but shouldn't have.

You would think an iconic figure like Mr. Clean would be synonymous with truth, justice and the American way.  But you tell me.  Is the new Magic Eraser 30% larger AND 30% more durable or is it just 30% larger and some other percentage more durable?

Let’s be honest, when most people think of successful consumer publicity, monthly glossies like Real Simple and Good Housekeeping are at the top of the wish list. However, securing coverage with the right online media sites can make just as big of impact for your brand and/or product and help support organic search engine optimization.

The daily deal industry has exploded over the past couple years. The industry is estimated to be worth $1.25 billion, and according to Bloomberg, Groupon will seek an initial public offering of about $20 billion. Also, sites like Groupon and LivingSocial have become so popular now Facebook, Google, Amazon, and AT&T are jumping on the bandwagon.

This past year has been a difficult one for both my husband and myself as he defended our country on his second tour to Afghanistan from mid-2010 – early 2011. I can honestly say that our lives have been changed forever, probably more so his than mine.

Content marketing is nothing new.  However, we see so much “noise” being created on and offline from online and traditional press releases to social media sites and sites set up just for organic search engine optimization purposes that we wanted to take the opportunity (prompted by a recent Cleveland Social Media Club meeting) to revisit why generating truly valuable content for your target audiences is imperative and beneficial.