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TV News Reporter Shares Secrets to Landing Coverage

For this week’s blog post, we spoke with News 14 Carolina reporter Andrea Pacetti in Raleigh, NC, to get her top tips for securing TV media coverage. Prior to her current gig, Andrea launched the network’s Coastal newsroom, acting as bureau chief and Morehead City’s first reporter.

TV News Reporter Shares Secrets to Landing Coverage2025-11-18T16:47:49+00:00

Promoting without Gloating

It is certainly easy to continue to beat your chest and tell your customers and prospects how amazing you are, what contracts you won, what awards you won and how much your customers love you. But typically this type of communication is only good in moderation.

Promoting without Gloating2025-11-18T16:47:52+00:00

Good News for Vending Machines: Americans Bought $64 Billion in Snacks Last Year.

Packaged Facts just released its newest report on Snack Foods in the U.S. (4th edition).  And apparently "meals" (breakfast, lunch and dinner) are slowly but surely being replaced by snackles (just what you want, whenever you want). In fact, the report predicts that Americans will plow through $77 billion worth of snacks annually by 2015.

Good News for Vending Machines: Americans Bought $64 Billion in Snacks Last Year.2025-11-18T16:47:53+00:00

From Monkey Business to Weinergate… What have we learned?

Considered a serious frontrunner in the 1988 U.S. presidential elections, Gary Hart did what so many politicians before and after him did... he lost his way.  Like the Kennedy's before him and John Edwards and Bill Clinton after him, Gary Hart allowed himself to go where many men had gone before, but shouldn't have.

From Monkey Business to Weinergate… What have we learned?2025-11-18T16:47:54+00:00

Remember When Being Clever and Telling the Truth Were Not Mutually Exclusive?

You would think an iconic figure like Mr. Clean would be synonymous with truth, justice and the American way.  But you tell me.  Is the new Magic Eraser 30% larger AND 30% more durable or is it just 30% larger and some other percentage more durable?

Remember When Being Clever and Telling the Truth Were Not Mutually Exclusive?2025-11-18T16:47:58+00:00

Online Media: Just as Powerful as National Print/Broadcast Coverage

Let’s be honest, when most people think of successful consumer publicity, monthly glossies like Real Simple and Good Housekeeping are at the top of the wish list. However, securing coverage with the right online media sites can make just as big of impact for your brand and/or product and help support organic search engine optimization.

Online Media: Just as Powerful as National Print/Broadcast Coverage2025-11-18T16:47:57+00:00

5 Considerations Before Diving Into Daily Deals

The daily deal industry has exploded over the past couple years. The industry is estimated to be worth $1.25 billion, and according to Bloomberg, Groupon will seek an initial public offering of about $20 billion. Also, sites like Groupon and LivingSocial have become so popular now Facebook, Google, Amazon, and AT&T are jumping on the bandwagon.

5 Considerations Before Diving Into Daily Deals2025-11-18T16:47:56+00:00

Content Marketing: Creating Value for Target Audiences

Content marketing is nothing new.  However, we see so much “noise” being created on and offline from online and traditional press releases to social media sites and sites set up just for organic search engine optimization purposes that we wanted to take the opportunity (prompted by a recent Cleveland Social Media Club meeting) to revisit why generating truly valuable content for your target audiences is imperative and beneficial.

Content Marketing: Creating Value for Target Audiences2025-11-18T16:48:00+00:00
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