Though I consider myself a fairly smart guy, I am admittedly not a scientist. So I won't pretend to understand the chemistry of Alcoa Architectural Products' new Reynobond® with EcoClean™ – aluminum building panels (cladding) – that clean themselves, as well as the air around them.
Just recently Toyota announced it is building a private social network, “Toyota Friend”, for its customers. Toyota Friend connects Toyota customers with their cars, their dealership and with Toyota. It will first be offered in Japan in Toyota’s electric vehicles (EV) and plug-in hybrid vehicles (PHV) in 2012.
It's the dead of summer, the heat index is above 100 and the media is laser-focused on pretty much any lame story that will get their audiences' attention. One of my favorites - and I never tire of hearing this - is the "staycation" story.
So you have done it! Proverbial success: you did your homework, picked the right journalist, sent a great pitch and now they have called you to set up an interview. Now what? There are six key questions you should ask media every time to ensure you maximize every media interview and increase your potential to landing a story.
A recent study on email marketing by Harte-Hanks revealed both good and bad news about consumer response to email marketing messages. On the one hand, average email open rates declined to 17% for 2010, down from a 26% average open rate in 2009. However, the study indicates the drop may be due in part to more users accessing email via smart phones as well as changing patterns in downloadable email images.
Having a bad day? Need a good chuckle. Check out these commercials. Biz Markie’s is back and he’s got what you need. http://www.youtube.com/watch?v=Z3qK8gT5LLg A product you never knew you needed. http://www.youtube.com/watch?v=JHTPAx9_g2s Red House Furniture forgets about orange, green, purple and brown people. http://www.youtube.com/watch?v=vnOyMSEWNTs...
Once upon a time, you couldn’t read “once upon a time” unless you first visited the local library. But that's no longer the case… and it is causing a serious problem. Due to decreased funding, libraries are short on technology, short on hours and short on visitors. In fact, library closings have become a viable alternative for many public and even school libraries.
When Leanne LaFave, a triathlon-training buddy, told me she was going to do a 10-mile solo swim in the Intracoastal Waterway this summer, I thought she was crazy. Five hours in jellyfish infested waters; what was she thinking? Even though Leanne will be the first person to do this on August 13, 2011, there was no doubt in her mind that she can complete the swim.
I have been in this business of marketing and public relations for more than 30 years now. All of it on the agency side. During that time I have had the opportunity to work with and represent hundreds of organizations, from global industry leaders to one-person start-up businesses.
A recent study by Forbes Insights in association with Coremetrics reveals customer retention is becoming a greater marketing priority. In fact, more than half (52%) of the marketing executives cited customer retention as the top priority, and 39% of those plan to dedicate the largest piece of their budgets in support of customer retention.
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