If you conduct publicity and media relations, you probably have a decent media list, including editors for Good Housekeeping, Today Show producers and local and national industry beat reporters. But beyond the obvious must-haves for any CPG media database, expanding your list to reach untraditional contacts can have a major impact on your brand. This is of course if you pitch media contacts the right story, but that’s a different post all together.
Changes occurring at Target and Walgreens directly effect consumer packaged good manufacturers. Target Seeing Positive Sales Results from Addition of Fresh Foods Target’s 2nd quarter profits rose 3.7%. The company credits the increase to adding fresh food to its stores.
Not that anyone will ever see this film or even care... it is worth reporting that Morgan Spurlock has now done for the branding and advertising community what he previously did for the fast food industry. Thanks?
As a marketer, determining consumer-purchasing behavior is key. For example, is it third party media or blogger coverage that drives purchases? Is it price? Celebrity endorsement? Referrals? Advertising? Social media? Direct marketing? I’m constantly evaluating my own consumer buying behaviors to help shed some light, like a recent Thundershirt purchase for our dog Monty.
B2B companies and industry experts have made rapid use of Twitter, Facebook and personal and corporate blogs to enhance their positioning as experts. Often thought of as a virtual resume or networking tool, LinkedIn – when used properly - can act as a powerful tool to strengthen corporate and employee reputations and reach target audiences.
From pink KitchenAid blenders to colorful tissue boxes and Toy Story Band-Aids, customizing consumer products is nothing new. However, even in light of the economic challenges, consumers are still willing to pay a bit more for commodity products that bring a touch of personalization to their world.
Frank Lloyd Wright would be impressed. Imagine a living room or office or conference room or retail space with limited or no windows or windows with really bad views... only a TV or computer monitor and a few incandescent or fluorescent lights to brighten up the space (picture the first 10 minutes of "Joe Versus the Volcano").
As a consumer, you have probably noted a large influx in the use of QR codes on direct mail pieces and magazine ads. In fact, the US Postal Service is currently offering a discounted postage rate on pieces that include a QR code.
With hundreds of kitchen products on the market and only so much room in consumers’ cabinets, Sweeney set out to discover just what kitchen product categories consumers are most aware of, what they actually own and their purchase intent. What this survey clearly indicated is consumers love their kitchen products!
I'll bet you never thought you'd see the day when I defended McDonald's, but here it is and here I go. Did you know... San Francisco has banned the inclusion of toys in children’s meals unless certain nutritional requirements are met?
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