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How Much Has the Smartphone or Tablet Changed Your World?

We all know that smartphones - from constant Internet and social media connection to apps - are changing the way we operate as a society. The change is happening so rapidly and almost seamlessly that most of us probably don’t realize how much we use and rely on our smartphones.

How Much Has the Smartphone or Tablet Changed Your World?2025-11-18T16:45:41+00:00

3 Online Marketing Resources

We are constantly finding new online tools that keep us fresh and provide inspiration.  Check out our top three picks that have been inspiring us this week!

3 Online Marketing Resources2025-11-18T16:45:39+00:00

In the World of SEO, Do Nice Guys Finish Last?

Do you remember the old Ken-L-Ration TV commercials?  My dog's better than your dog... my dog's bigger than your dog... my dog's smarter than your dog. Ranking is an obsession in this world.  Who's first?  Who's tallest?  Who has the most money?

In the World of SEO, Do Nice Guys Finish Last?2025-11-18T16:45:43+00:00

Four Things Marketers Should Know About Pinterest

Pinterest (http://www.pinterest.com) is growing quickly and generating a lot of buzz lately as the hottest new social media channel. In fact, according to comScore, Pinterest saw more than 17.8 million unique visitors in February from U.S. and the average user now spends 98 minutes each month on Pinterest.

Four Things Marketers Should Know About Pinterest2025-11-18T16:45:42+00:00

Twitter: New Age Media Relations Tool

Email after email, phone call after phone call and still no response. Now, more than ever, media are inundated with press releases and pitches. How are PR professionals supposed to break through the chatter? While traditional media relations strategies are still important and useful, Twitter has proven to be another tool PR professionals can add to the toolbox.

Twitter: New Age Media Relations Tool2025-11-18T16:45:46+00:00

How to Become a YouTube Sensation Overnight

Just like there is no magic bullet for getting rich, there is no magic bullet for becoming a YouTube sensation overnight. Sure there are those who just happen to get lucky like “Evolution of Dance” or “Keenan Cahill’s Only Girl in the World (With Me)”, but most brands commit time and dollars to marketing their online videos and hoping to go "viral".

How to Become a YouTube Sensation Overnight2025-11-18T16:45:45+00:00

An Adults-Only Space Party. Weird Science with a dash of Mad Genius… Shaken, Not Stirred.

Hats off - or should I say helmets – to the Great Lakes Science Center for dreaming big and reaching for the stars. The Great Lakes Science Center is widely recognized as the perfect spot to take the kids for both entertainment and education.

An Adults-Only Space Party. Weird Science with a dash of Mad Genius… Shaken, Not Stirred.2025-11-18T16:45:47+00:00

Chef’s Planet Selects Sweeney to Promote 10-Year Anniversary and Build Awareness of Nonstick Ovenliners

Chef's Planet Selects Sweeney to Promote 10-Year Anniversary and Build Awareness of Nonstick Ovenliners CLEVELAND – March 9, 2012 – Chef’s Planet (Petersburgh, NY), a leading designer, manufacturer and marketer of innovative kitchen housewares products, has selected Sweeney to support its 10-year anniversary initiatives and build brand awareness for its US-manufactured nonstick ovenliners.

Chef’s Planet Selects Sweeney to Promote 10-Year Anniversary and Build Awareness of Nonstick Ovenliners2025-11-18T16:45:49+00:00

Memo to Apple: If There’s Nothing to Say, Don’t Say Anything.

I feel kind of bad for Apple CEO Tim Cook, but he is not helping himself by dressing like Steve Jobs, acting like Steve Jobs and trying to promote the company like Steve Jobs.

Memo to Apple: If There’s Nothing to Say, Don’t Say Anything.2025-11-18T16:45:51+00:00

Developing a Content Marketing Strategy that Drives Measurable Results

Content marketing is nothing new.  However, there is so much “noise” being created on and offline, it is overwhelming.  There are online “press releases”, social media sites and websites established just for organic search engine optimization, and it is timely to revisit why generating truly valuable content for your target audiences is imperative and beneficial.

Developing a Content Marketing Strategy that Drives Measurable Results2025-11-18T16:45:50+00:00
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