Knowing what I know about how Facebook came into existence and what its plans are for world domination, my conclusion is simple:  If this guy is for CISPA, then I am against it. Well, that plus the desire to limit the government's intrusion into our private lives.

Whether a print, TV, web or radio ad campaign, you dedicated your blood, sweat and tears to develop a creative and compelling campaign.  But beyond the ad buy, there are ways to extend the reach of your ad campaign and deliver your message to more people in a more engaging way.

Selecting a non-profit to sponsor is only the first step to implementing a successful cause marketing campaign. Now that you have a mission to support, it is essential to develop a strategic marketing plan on how to help increase awareness for the cause while also connecting with your internal and external target audiences.

As a young boy growing up in Cleveland's inner city (to be fair, there was very little outer city back in the '60s), my days and nights were filled with music.  Just as it has been for thousands of years.

Instagram has rocked the social media world the past few weeks – first for the much anticipated release of a version for the Android™ mobile technology platform, and secondly, Facebook’s billion dollar purchase of Instagram. A free photo sharing application for use on DROID or iPhone smart phones, marketers are wondering how they can use this tool efficiently and effectively.

As we continue to move into the heat of the 2012 presidential election, marketing strategies and tactics continuing to unfold on both sides that fascinate me. For example, my husband received the “Stand Up for America Survey” in the mail. It’s a survey for the Republican Party and the results will eventually provide ammunition for the Republican campaign.

Steve Jobs has been gone now for just over six months.  That seems like plenty of time to turn on Apple and destroy what is arguably the most successful and respected American company today. Steve Jobs once said that he liked living at the intersection of the humanities and technology.  He loved to read...

This is a lofty goal and one many organizations aspire to achieve.  The identity of some brands as prolific or high tech product innovators may serve to naturally position them as industry thought leaders simply due to the nature of their corporate structure.  However, there are still opportunities to raise awareness and establish a leadership role for a company that is not widely known as the glitzy industry golden child. 1.

I would like to offer my sincere congratulations to the individuals and/or group of individuals behind the "We Hate Sugar" movement that seems to be sweeping across the nation. Over the last week alone, I have seen in-depth news reports on TV, heard experts interviewed on the radio, read numerous online stories and have even been counseled by a couple of consumers. Apparently sugar is bad for you...

If you were scrambling to update your brand or business’ Facebook Page on March 30, you were not alone. The mandatory switch to Facebook’s Timeline format undoubtedly left many pages looking choppy and unorganized. For social media marketers, there are many things to consider about how to leverage the new Facebook Timeline, but here are a few basic features to help take your Facebook page out of limbo.