The competition for online advertising spending is fierce. With U.S. online spend forecasted to grow 23.3% this year, according to a February 2012 forecast from eMarketer, it comes as no surprise that two big online giants are doing whatever it takes to secure more ad dollars.
You have decided to pursue an advertising strategy. You are ready to get creative, perhaps even design an award winning campaign. Wait a minute; hold your horses. Developing your goals, messaging (what you want to communicate about your brand/product) and target audience are all key considerations and first steps when determining if advertising is even a fit for your needs. If yes, there are even more considerations: Budget? Online?
As we get ready for our Memorial Day cookouts, take a minute to reflect on those who have served our country, especially those who gave all. Freedom has its price, and we are forever thankful for all the troops, families, friends, non-profits and companies who support our brave men and women.
Just months ago, Tide launched their new breakthrough laundry detergent – Tide Pods. The pods are laundry detergent packaged in a dissolvable shell. The pods have two swirls of colorful liquid on one side and then powder detergent on the other.
Considering online advertising, but not sure where to start? Or maybe you discovered one website you feel is a direct fit for your target audience and want to test it. The key is to develop and assess an online advertising strategy evaluating all opportunities across the web, rather than just relying on one or two sites that may seem attractive.
Right now Facebook is under a microscope as it prepares for its IPO. One of the biggest questions is how will Facebook continue to increase profits when its profits rely on its advertising dollars. A recent Associated Press article reported Facebook has 900 million users, but only makes a few dollars per year from each user.
What does it all mean? Twitter lingo is important for marketers to learn in order to engage effectively on the social media platform. To begin demystifying the terminology, following are explanations about the lingo that has evolved since the birth of Twitter, as well as how to use the terms.
During lunch yesterday, I discovered a pretty interesting sticker right on my banana. It was oddly shaped, with a QR code and website with a simple call to action: “Turn me into yonanas”.
What do media and bloggers know and think about your company, its products and its experts? What better way to find out than ask. Listening to what media and bloggers have to say is the best way to start building a good relationship.
There was a time at the beginning of my career when I literally panicked over deadlines and crunches. I sweated, my heart raced and I worried about not meeting expectations or worse, getting fired. But it all worked out. The fear drove me to work smarter and harder and faster. It showed me what I was capable of and allowed me to choose to be more productive.
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