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So your company wants a blog…

Blogging is a long-term, committed relationship, not a date. In order to create a successful blog, you need to give yourself to your readers, and keep giving them reasons to come back. Following are some high-level considerations to make before launching your blog.

So your company wants a blog…2025-11-18T16:44:57+00:00

Are Facebook Likes the Equivalent of Higgs Boson?

I am no scientist.  Just ask my son the scientist. And I am no Facebook advocate. Just ask Mark Zuckerberg. Still, all the recent excitement over the God particle got me thinking how awesome it must be to be a scientist and to know with almost complete certainty that you've actually achieved something real.  Think about it.  Peter Higgs hypothesizes the existence of this particle, then PROVES it through experiments.

Are Facebook Likes the Equivalent of Higgs Boson?2025-11-18T16:45:00+00:00

Hey Orbitz, Here’s a Profile: You Are a Parasite!

I love the term "data mining".  I can almost picture a group of industrious businessmen in hard hats shoveling away in the heat and darkness, barely able to breathe, just for the chance to discover an elusive bit of information that will not only invade my privacy, but will also state the obvious.

Hey Orbitz, Here’s a Profile: You Are a Parasite!2025-11-18T16:45:03+00:00

Is It Just Me or Are Communications Constructs Changing?

Hopefully this is not a case of the guy who turned old and lost touch with the younger generation. But over the course of the past couple years - and more particularly over the past few weeks - I have noticed a shift in what was once standard protocol.

Is It Just Me or Are Communications Constructs Changing?2025-11-18T16:45:05+00:00

Email Marketing: Avoiding SPAM Filters

We were recently asked how to keep marketing or promotional emails out of spam filters. While there is no easy or full-proof solution, there are several key considerations when crafting messaging and format. Here are some things to avoid: Phrases such as “Click Here” or those with a gazillion exclamation points!

Email Marketing: Avoiding SPAM Filters2025-11-18T16:45:07+00:00

The NHL Uses New Angle to Broaden Audience Reach

While sitting at a local restaurant watching game 3 of the Stanley Cup on Monday night – NJ Devils vs. LA Kings, if you haven’t been in the loop – I heard from table to table, “Because it’s the cup.” I’ll have another beer, because it’s the cup!

The NHL Uses New Angle to Broaden Audience Reach2025-11-18T16:45:11+00:00
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