Forget About the Death of Print Media; News is on Life Support.
Flying back from Atlanta yesterday, I purchased and attempted to read through the September issue of WIRED magazine. Talk about "57 Channels and Nothin' On".
Cheaper Still Beats Eco-Friendly
While a recent study by Green Up Street, LLC focuses on product packaging, it confirms that cheaper still beats eco-friendly when it comes to consumer products. The study, conducted for a national cereal brand, presented consumers with two cereal boxes - the company’s current cereal box with no eco-friendly claims and a cereal box made with sugarcane bagasse that featured eco-friendly packaging claims.
Twisting Research Results to Suit Your Agenda. Nice.
I just received an email from Marketing Charts whose main headline read: CEO's Big Social Media Spending Plans Continue. "CMOs continue to project big increases in social media spending in the next 5 years," the subhead promises. So I click on the link and go to the story, where I eventually find the truth...
#SharkWeek
Is Discovery Channel the most successful event planner of all time? After all, they did manage to coordinate millions of ‘Shark-themed’ parties (including my own) across the U.S., and the party is still going. We are 4 days in to Discovery Channel’s Shark Week… and the madness is mad.
When It Comes to “Fast Food”, American Consumers Are Full of Conflict and Contradiction.
Fact: We Americans love our fast food. Fact: The medical community and the Federal government are doing everything in their power to lead us onto a healthier path. Fact: We Americans love our fast food.
Ad Choices vs. Ad Dollars
Inundated with media kits, phone calls and too many choices for your ad dollars? Take a deep breath. Allocating your advertising dollars is not about applying some mathematical formula. It’s about your overall goals for your ad campaign, what you want to accomplish with your ads, and who you want to reach… and how much money you have to spend.
Why You Should Be Afraid of Jack Dorsey’s Square.
Resistance may be futile, but acceptance is insane. Yes, the convenience of paying your dog walker or your baby sitter with a credit card instead of cash may seem alluring. But at what price? You are inviting the world to take an exclusive and all-inclusive peak into your personal diary.
How To Market to a Nation of Socially Responsible Exhausted Consumers
I have heard some talk lately that 50, which used to be the new 40, is now the new 30. That's just great. It's not enough to be young at heart anymore, you actually have to be young... or at least act like you are younger than you really are.
Managing Your Reputation on Twitter
Whether you are a brand or an individual, Twitter can be the death of your reputation. While Twitter is a place for sharing opinions, news, feelings, etc., it takes just one errant tweet to send your social world into a rumble.
Social Media Jedi Mind Tricks
Congratulations, you now have 100,000 followers or likes or subscribers or whatever. Now what? If you are among the dozens of people worldwide who celebrated Social Media Day back on June 30th, you probably have an answer for that question. Alec J.