Seriously America, what's worse, fat cats or fat kids? And by "fat cats" I mean gluttonous bankers. I am all about healthy lifestyles. Eating and drinking properly and exercising routinely are smart moves in terms of maintaining good health and extending your life.
We all know there is a huge obesity issue in America. Many are trying to address the issue, including the First Lady Michelle Obama. But what is the right approach to get people motivated to change their behaviors? Blue Cross and Blue Shield of Minnesota thinks they have the answer… motivate the parents to change their behaviors.
If you are like me, you haven’t looked at your Myspace profile in almost a decade. Just last week we were joking about reinstating Myspace as a social media giant through an underground movement. Myspace must have heard us joking because…they are “bringing sexy back” with the help of “Mr.
There's this game we play at my house called: "What company was that ad promoting?" Try it sometime. It goes like this: "Hey, remember that Super Bowl ad about the vampire who drove his car to a late-night outdoor party and forgot to shut off his LED headlights, causing all the vampires to disintegrate? Yeah, that was awesome. What product was that advertising anyway?" [Spoiler alert: Audi] Or "How about that commercial most considered the best TV spot of the Super Bowl, with the dogs racing on a track and Mr.
Did you know yesterday (September 19) was International Talk Like a Pirate Day? If not, you are not a lone. There are literally hundreds of wacky “holidays” that have been created for marketing purposes from national miniature golf day to nation chocolate milkshake day, national elephant appreciation day and national blueberry popsicle day.
Once upon a time in America, well, just four years ago actually, Barack Obama and his wife Michelle made an appeal to the people: "For a change, do not vote out of fear, but rather out of hope." It was a nice idea at a good time. People wanted to hope there was a better way. We wanted to forget about 9/11 and the terrorists. We wanted to turn the economy back around. We wanted to hope.
Disagreements between networks and cable provides are commonplace. However, thanks to social media, the current dispute between AMC and DISH Network has now gone social. DISH Network customers have been without AMC for two months. Rather than just sitting in the boardroom negotiating a contract, AMC put their marketing gears in motion.
In 2012, many new social media platforms emerged – some more successful than others – and social media will continue to evolve in 2013. One social media platform that continues to grow steadily is Pinterest – which saw a growth of 4377% between May 2011 and May 2012, reported measurement firm comScore.
Are handwritten “thank you” notes a good marketing strategy? Sprint thinks so. In the competitive telecommunications industry, Verizon, Sprint and AT&T are doing whatever they can to set themselves apart. Just think about the advertising battle Verizon and AT&T had a few years ago over signal strength.
Next to Super Bowl television ads, very little gets the industry more excited than the announcement of a new corporate logo. Pop Quiz: What do logos and opinions have in common? Answer: Everybody's got one! Personally I think way too much time, effort and money is put into creating logos. They are, after all, just a brand mark designed to represent the entirety of the organization.
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