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Do You Really Understand What is Most Important to Your Customers? And Do You Deliver It?

Say what you want about Walmart, they know their customers and they know how to service them with excellence.  As Frances Frei and Anne Morriss, authors of Uncommon Service: How to Win by Putting Customers at the Core of Your Business explain, Walmart customers want lots of product variety and really low prices.  These are the things that are most important to them.  Conversely, Walmart does not waste much energy on the things their customers want the least, including personal service and quality lighting and a comfortable, inviting environment.

Do You Really Understand What is Most Important to Your Customers? And Do You Deliver It?2025-11-18T16:45:55+00:00

Twitter’s Geographic Boundaries

The exciting aspect of social media is it opens the door for participants to make connections outside their geographic reach and focus on common interests (being a mom, running, cooking, etc.). However, a recent article "Geography of Twitter" by Barry Wellman, Yuri Tahkteyev and Anatoliy Gruzd published in Social Networks (Jan.

Twitter’s Geographic Boundaries2025-11-18T16:45:54+00:00

February… For a Short Month, You Squeeze a Lot In. Thanks.

February is a lot of things.  It is the second and shortest month of the year.... sometimes with 29 days, but mostly with 28.  In leap years, it is the only month that begins and ends on the same day of the week.

February… For a Short Month, You Squeeze a Lot In. Thanks.2025-11-18T16:45:57+00:00

The Latest Rage: Pink LEGOs

In December 2011, LEGO launched LEGO Friends targeting girls. What most thought was a brand that could do no harm, is now feeling the heat about their gender specific marketing campaign. A pair of 22-year-old activists for girls, Bailey Shoemaker Richards and Stephanie Cole, launched a petition to get LEGO to commit to gender equity in marketing.

The Latest Rage: Pink LEGOs2025-11-18T16:46:04+00:00

Fast Food Sector Wages War on Anti-Obesity. Let’s Fight Back!

While enjoying my dinner last night, my wife asked me if I saw the new circular from McDonald's that came in the mail.  A freestanding insert that boasted not one, not two, not three, but 12 "buy one, get one FREE" coupons.  Free McMuffins, free Big Macs, free large fries, free shakes, free, free, free.

Fast Food Sector Wages War on Anti-Obesity. Let’s Fight Back!2025-11-18T16:46:08+00:00
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