There are many components to keep in mind these days in regards to website design - and many that are always changing with the evolution of technology. From tablets to computers to cell phones, the web is viewed on a variety of devices that have multiple screen sizes, and is used for everything from research to online shopping.

We know Sam Walton. We respect Jim Sinegal. We admire Sol Price. But there was another retail giant – a true pioneer – who is too often forgotten or overlooked in today's crowded marketplace: John F. Geisse. To know John Geisse is to love him.

If you are targeting the trade audience, bylined feature articles are an excellent strategy to position your company and employees as experts on a specific topic. Often the trade publication staff is small, and they are hungry for good quality content.

Sometimes I think the further we advance, the closer we come to where we were... and that's a good thing. Consider Google Glass or the Apple iWatch. These technologies are more than simply amazing.

In March of 2013, the U.S. Federal Trade Commission (FTC) released the first update to the .com Disclosures guide, which illustrates how to make effective disclosures in digital advertising. 1. The FTC requires disclosure and truthfulness in social media. This applies to traditional online advertising (e.g.

In case you haven't noticed, Walmart is angry – presumably on our behalf – that grocery store chains are selling groceries at "regular" prices and incentivizing consumers with fuel discounts.  So Walmart is running a bunch of TV ads comparing its discount grocery prices to the regular grocery store prices.  And when I say a bunch of ads, I mean about 1,500 different TV spots for local market consumption.  According to the ads, Walmart prices – head-to-head – are better.

Seriously, I am not a nut about privacy.  I mean for the most part, like Popeye, I am what I am... not a lot of deep, dark secrets (though I am sure I have a few).  And once I get to know people, I tend to open up relative to how much I like and/or trust each person I meet.

Want to give social media marketing a chance, but feel like you don't have the time? The truth is there are a bazillion social media platforms out there... okay, that may be an exaggeration... but there are a lot. So, it is safe to say that you can (and must) be selective.

So you're planning a grand opening in a new market.  Market research, media announcements, ground breakings, local sponsorships, advertising, hiring events, community breakfasts and luncheons, celebrity spokespersons, ribbon cuttings and tours.  So little time and so much to do with such small budgets.