Whether you are a retailer, retailer developer, museum, restaurant or amusement park, grand openings provide an opportunity to increase awareness among your target audiences, drive attendance, drive sales and increase employee excitement. In order to achieve these benefits it is critical to document a solid marketing plan.
Let me start by saying that of all the social media platforms, including YouTube, I love the idea of Vine best. Seriously, what could be better than a six-second video?
Remember that classic Seinfeld episode in which Java World offers Kramer free coffee for life to settle a lawsuit? Poor Cosmo had no idea they were also prepared to give him $50,000. And eventually the effects of all that caffeine forced Kramer to swear off the java juice, netting him a fairly valueless settlement.
As we get ready for our Memorial Day cookouts, take a minute to reflect on those who have served our country, especially those who gave all. Freedom has its price, and we are forever thankful for all the troops, families, friends, non-profits and companies who support our brave men and women.
Starting today, your Google+ is getting a makeover. Ever since its inception, Google+ has fought hard to catapult its popularity (190 million active users) beyond Facebook (1 billion active users) and Twitter (300 million active users) - and has yet to do so.
And by "lost" I mean Gilligan's Island. I mean seriously, what in the name of Neptune and Poseidon is going on at JC Penney? First you fire the skipper (Myron Ullman) because the S.S. Minnow is lost at sea. Sales are flat, the JCPenney image is out of touch and Ullman just isn't getting the job done.
This morning I saw Tide’s new bilingual commercial for the first time, and was interested to see how the Hispanic community was responding to it. The commercial has been airing since September 2012, yet continues to receive feedback on YouTube.
No matter how you sugar-coat it, the truth is always the truth. Chris Christie has always been obese and proud of it. He once boasted to David Letterman that he is the healthiest fat person on the planet. Likewise, Coca Cola Chief Executive Muhtar Kent has been promising for several years to create a healthier product line for the marketplace.But he has also been quoted as saying: "There is a place for all of our beverages in a healthy lifestyle." That's a lot of waffling...
Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry.
The baby boomer and senior marketplace is online. They are emailing, using smart phones and tablets, purchasing products online and using social media. Here’s the proof: • One-third of the 195.3 million Internet users in the U.S., adults aged 50+ represent the Web's largest constituency (Jupiter Research).
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