Ensuring email is readable on smartphones is critical according to a recent survey from Constant Contact and Chadwick Martin Baily. Of the 1,497 consumers who participated in the survey, 80% said it is “extremely important” to be able to read emails on their smartphones.

Sometimes the marketplace can get so crowded that it becomes a marketing screaming match amongst competitors. You see your competitor has what appears to be the whole kit & caboodle, so you match their marketing strategies and raise them five more...

Not so very long ago, standard marketing consisted primarily of broadcast and print advertising with a dash of publicity and direct marketing... and maybe some events, sponsorships and outdoor (reference any episode of Mad Men). Today, thanks to the Internet, there are just a few more spokes on the wheel.  New media – digital and social media – has created a whole new world...

With millions of blogs it can be a challenge to determine what blogs to invest your time and money. This is precisely why we recommend the following three-step approach. 1. Review the blog content and consider the following: content, voice and interaction.

Well, I hope you're happy with yourself.  After years of listening to a hoard of mind-numbing inbound marketing and SEO experts you've finally done it.  You've saturated the marketplace with an endless array of content. I tried to warn you, but you wouldn't listen.

Sweeney Names Hetzel Assistant Account Executive Sweeney, a leading full-service marketing and public relations firm, announces the hiring of Emily Hetzel in its Wilmington, N.C. office. Hetzel will support key consumer and business-to-business accounts, including Jo-Ann Fabric and Craft Stores and Acuity Brands.

Many brands use sentiment monitoring as a tool to see "who" is saying "what" about their brand, products and/or services. It can be very beneficial, but also tedious and costly. Before purchasing a sentiment monitoring tool, take a minute and determine what you would do with the information if you had it...

So just about the same time the American Journal of Health is reporting a new study from Carnegie Mellon University that says:  "Menu labeling does not help consumers make better food choices," Starbucks is announcing plans to post calorie information on menus nationwide.

Bloggers are their own unique target audience. They are not media and they are not your typical consumer. So it is important when conducting a blogger relations campaign to follow the proper etiquette. 1. Build relationships: Blogger relations is about building long-term relationships with bloggers.

Dear James, do you remember back in 1970 when our lives were still ahead of us and only our idyllic youth could be spotted in the rear view mirror? That was an awesome time.