There are lots of important considerations when pitching TV media.  However, knowing who in the newsroom to pitch is critical. If you have a great pitch and it lands in the wrong person's inbox, your time was not well spent.  Here are the key people in the TV newsroom, and tips for pitching these titles.  Assignment Editor – Fields incoming pitches, tracks news and forwards stories to reporters and producers.

If you ever wondered what a collaboration between Steve Jobs, Dean Kamen, Sam Walton and Ashton Kutcher might look like, you may soon have your answer. SMIRK (social media integrated in retail kiosks) may in fact be the most exciting – and  profitable – use of social media since Charlie Sheen launched his #winning campaign on Twitter.

It's no surprise that there was a social media frenzy yesterday about 9/11. While the majority of social media users were posting in memoriam, there was ample chatter about posts that were construed as offensive or distasteful. What do you think?

Nothing against Yahoo!, I am sure this is a really big deal to them, but there's been way too much noise about this logo design and no good reason for it.

I would like to consider myself a savvy consumer. But recently Care.com slapped me in the face. Back in July 2012, I signed up for a one-month subscription. I quickly found an amazing caregiver for my daughter, and then never logged back onto Care.com again.

The Internet is a strange place indeed.  And the social aspect of it is the strangest part of all.  All day, everyday I get invitations to follow people and like people and endorse people... many of whom I don't know.

Take a look around... do you see anyone nowadays without a cell phone? It might as well be surgically attached to our hands. I admit, I'm a cell phone junkie. And as far as the obsession with texting... it's not just tweens and teens anymore.

As exeQnAtion readers and leaders in marketing, join us for the following Pinterest party to learn some new, fun and exciting ways you can leverage Pinterest! Join Jo-Ann Fabric and Craft Stores, HGTV, special guest Tiffany Brooks and four leading bloggers for an online Pinterest party TONIGHT as bloggers unveil their stunning final room designs for the Magic With Fabric & Trim competition.

Campbell's Soups are as American as mom, apple pie and baseball. So it kind of stings when allegations are made that Campbell's and the American Heart Association are pulling the wool over the eyes of unsuspecting consumers. Which really makes you appreciate the power of marketing in all forms – product labels, website content, advertising, publicity, in-store displays.  It also makes you appreciate the value of honesty and integrity.

A lot of companies (I would guess 100%) are either currently using social media or attempting to use social media for the express purpose of selling product.  Most of them – and the inbound marketers they work with – will deny it.