If it feels like the process of measuring the ROI of social media is a bit like the search for the Holy Grail, you may be on to something. But the suggested measurement methodology of Jim Tobin (founder and president of Ignite Social Media, a social media marketing agency in Cary) – assuming the reporter is being accurate – is beyond the gates of the Castle Augh.

Two days ago I posted what I promised would by my last commentary on the de-evolution of JCPenney.  But Ilied. And it's not my fault. Mike Ullman's new strategy is to make daily announcements about JCPenney until everyone finally surrenders and starts shopping at the retailer again.

During the month of October, we are taking a look at social media services and breaking down their key attributes to introduce you to some of the latest players in the game. Click to learn more about the Investigating Social Media Services series.  We recently stumbled across the World Market Gourmet Giveaway and naturally, wanted to see what kind of contest platform they were using to conduct this delicious contest.

Seriously, this is the last time I plan to talk about JCPenney and its "leadership." New old CEO Mike Ullman claims a turnaround is underway... "Over the last six months, we have made significant strides and are now seeing positive signs in many important areas of the business," said Ullman.

Everyday we receive email after email about services that help you reach your social media followers. From running contests and promotions to monitoring conversations to a service for "this, that and the other"... personally, my head starts to spin.

During the month of October, we are taking a look at social media services and breaking down their key attributes to introduce you to some of the latest players in the game.

Whether or not Burger King’s fake name change to “Fries King” was a good digital marketing move, it has grabbed the attention of national media. Burger King’s new French Fry Burger and new Satisfries – featuring 40 percent less fat and 30 percent less calories – motivated the fake name change.

You worked hard to land a media interview... now what? The key to media interviews is being prepared and knowing what to say and what not to say. Below are 10 tips to help you prepare for and control your media interviews.

Nothing complements bad service and total operational inefficiency like increased prices. So – naturally – the United States Postal Service yesterday announced proposed price changes, including an increase in the price of a First Class mail single-piece letter from 46 cents to 49 cents.

About 2,500  years ago, Heraclitus – the Greek philosopher – suggested that everything flows, nothing stands still. This simple thought eventually evolved into the more commonly recognized "change is the only constant." Anyway, this idea hit me today like a cold, wet epiphany when I read about the concept Phoneblok...