Day two of #Greenbuild was more exciting… what could top talking about poop with Kohler, being motivated by the USGBC President Rick Fedrizzi- who was a phenomenal speaker - seeing Hillary Clinton and rocking out to Jon Bon Jovi? We spent a little more time yesterday walking the show floor, talking to people passionate about green building and checking out the latest trade show marketing.

We kicked off our tour of the Greenbuild 2013 show today and the expo hall was buzzing - and bumping very loud club music at 9 a.m. It's always fun to wake up to Biggie in the morning. As an agency that works to support brands in the building and construction industry, Greenbuild is one of the key shows for us to attend.

Branding is a huge concern among organizations and the agencies that serve them.  The brand name – of the company and the products and the services... the logo, the tagline, the graphics, and so much more.  Even tastes, sounds, textures and colors.

There are many faces of John F. Kennedy.  But my favorite is the stern and tired, yet hopeful John Kennedy.

Personally, I am not very big on rules.  I mean, I get why we need them, and I tend to abide by them... most of them anyway. But rules don't always make sense, despite what we learned in Zombieland. Here's a new rule:  Today the FDA announced plans to require the food industry to gradually phase out all trans fats, saying they are a threat to people's health.

Facebook, whose stated mission is to make the world more open and connected,  publicly acknowledged today that its true goal under the direction of CEO Mark Zuckerberg is to open the world's pockets and connect with their wallets.

During the month of October, we are taking a look at social media services and breaking down their key attributes to introduce you to some of the latest players in the game. Click to learn more about the Investigating Social Media Services series.

The problem with the world today is that there are just too many people to keep track of.  Even with the explosion of social media, there are just too many people.  As a result, even some of the great ones manage to slip under the radar.

During the month of October, we are taking a look at social media services and breaking down their key attributes to introduce you to some of the latest players in the game. Click to learn more about the Investigating Social Media Services series.