Seriously?  It's not bad enough that way too Americans – including children – are sick, incapacitated and dead as a direct result of obesity, but now we have to insult them with a study to determine if being obese might be healthy for some diabetics.

Sweeney Begins Two-Year Expedition to Explore Business Expansion Agency president to open exploratory outposts in California and South America to service accounts, forge new relationships and evaluate future opportunities. CLEVELAND – January 9, 2014 – Nearly a decade after opening the agency’s full-service office in Wilmington, NC, Jennifer Manocchio, Sweeney president is embarking on a two-year mission to evaluate business expansion opportunities throughout the Western U.S.

"What's your agency billing rate?" is one of the most common and despised questions in the agency business. It seems innocent enough; even innocuous in some cases, but it is never either. Of course, the presumption always is that you are comparing apples to apples, as if you were getting prices from two different car dealers for the same vehicle.

I have seen an endless parade of holiday commercials this year, many of which have been running since Halloween night ended. And about the only thing I haven't witnessed is a birthday wish for sweet baby Jesus... or tiny infant Jesus or teenage Jesus or grown-up Jesus or bearded Jesus or any Jesus for that matter.

That gentle thud you heard earlier this week was the first of the FTC's many shoes likely to drop over the course of the next year. In case you missed it, the Commission announced in a blog post (yeah, in a blog post, not a news conference or direct mail) on Monday that it was going to hold a public workshop on Wednesday... and it did.

Native advertising is a form of converged media that combines paid and owned media. Think sponsored content on a website or social media platform that looks and feels the same as content typically found on that particular site. While the industry is still debating the exact definition, native advertising can be anything from an advertiser’s suggested post on Facebook, a paid tweet or a sponsored article.

By now, we have all seen Ron Burgundy’s endorsement for the Chrysler Dodge Durango. The DreamWorks character is dressed in a loud 1970’s suit and exaggerating the need for an SUV. Advertising has expanded to Burgundy co-anchoring newscasts, a Ben and Jerry’s ice cream flavor – Scotchy Scotch Scotch – and even Ron Burgundy liquor.