Your tweets just got a little louder. Earlier this month, Twitter announced a partnership with Google, granting the search engine giant full access to user’s tweets. Starting in June 2015, tweets will appear in Google search results real-time. With an average of 6,000 tweets posted per second, Google will have access to an enormous amount of data.

In the marketing business it's easy to get hyper-focused on the big clients, the big media, big campaigns, big projects, big agencies, big celebrities. In a way, it's natural. But I am reminded daily that it is almost always the little things that make the difference between good and great (with all due respect to Jim Collins).

Most trade shows offer an excellent opportunity to meet with media. Media are at the show looking for the hottest products and trends, and of course you are highlighting your latest products and possibly featuring your leading experts. However, especially at large trade shows, getting media’s attention can be challenging.

Steve Jobs celebrated his 60th birthday earlier this week; at least I assume he did. It's hard to know for sure, since he's been gone for three-and-a-half years now (10-5-11). But I hope he did. I must say that for me, the world is a slightly sadder place without Steve in it.

Even the most confident of us wonder (in moments of quiet reflection or desperation) if marketing really works.  Publicity, advertising, direct mail, events, social media marketing, trade show exhibiting... all of it; does it work? Yesterday afternoon, I was reading the Jan/Feb issue of BOMA Magazine, when a quarter-page ad on page 36 (back of book, left side) grabbed my attention.  "Away With Geese" read the headline,  "Geese Gone.

Media are extremely busy, and there is very little time in their day to be building relationships with every company/contact who is pitching them. The good news is there is a way to cut through the clutter, and work to build relationships with your priority media contacts.

In keeping with the headline, I am going to keep this post short and sweet. Just because there are now a million and one channels (text, telephone, YouTube, Facebook, Foursquare, Skype, Twitter, Pinterest, etc.) available to convey your every thought – via audio, text, images, videos, illustrations, emoticons and more – doesn't mean you always have to have something to say.

Have you ever wondered why some people constantly post personal information on social media while others are very careful about the type of information they post? Being a naturally curious person, I was compelled to learn why some individuals are cautious while some are not even concerned about privacy on social networking sites.

So General Electric just launched the new GE Café Series refrigerator that includes a Keurig K-Cup Brewing System. Now, instead of having a single cup coffee brewer hogging all the space on your counter and a refrigerator dominating an entire wall, they are both operating on a shared platform.