Ever wonder about the value of branding... about how much time and money to invest in creating and maintaining a brand? Take a minute to think about Elvis on his 80th birthday. According to Rolling Stone, Legacy Recordings have planned a yearlong celebration of Presley's music for modern-day Elvis fans...

If you're in the fitness industry – or any industry for that matter – you know the impact that technology continues to have on literally everything. From a product perspective – how they are designed and developed to how they're used... even to how they are marketed.

I had a dream last night in which I had an epiphany.  And not one of those ridiculous "I just realized I like vanilla ice cream as much as chocolate ice cream" epiphanies, but a REAL epiphany, as in a manifestation of a divine being.

Pop quiz hotshot. There's a product you want to buy on Amazon. Once the product is ordered, you cease to exist. There is no customer service; no one to talk to or even email. What do you do? What do you do?

Sweeney Expands Staff and Names Wrenn Account Executive CLEVELAND – December 11, 2014 – Sweeney, a leading full-service marketing and public relations agency, recently hired Rebecca Wrenn as an account executive in the company’s Cleveland headquarters. Wrenn will play a key role in providing traditional, digital and social marketing and public relations strategies and tactics to the agency’s leading consumer accounts.

To know me is to know that I am more often than not a happy guy with a healthy amount of optimism flowing through my veins. But to know me is to also know that I have zero tolerance for idiots, morons, inbound marketers, content marketers or shysters in general.

With more than 1.35 billion users on Facebook globally, it’s no wonder marketers have used Facebook as an influential way to reach consumers. In the past, a significant number of a brand’s Facebook fans would consistently (and constantly) receive content without the company shelling out a dime for the service.

Sweeney Promotes Kwolek to Account Supervisor CLEVELAND – December 11, 2014 – Sweeney, a leading full-service marketing and public relations firm, announces the promotion of Elizabeth Kwolek to account supervisor. In her new position, Kwolek will manage core segments of the agency’s leading consumer and business accounts, including Jo-Ann Fabric and Craft Stores, Kent State University and Mr.

If I were wearing a hat right now, I would graciously tip it to Wieden + Kennedy for what I consider to be one of the best television commercials I have seen in a long, long time. In fact, as a matter of implied policy, I tend not to acknowledge other agencies when writing a post.

This is a good question and a question we field very often from current and new clients. The short answer is campaigns can be designed and effectively dialed up or down in accordance with client needs and desires. Of course, there is more to it than that.