Today, Pew Research Center published its findings on U.S. teen's use of social media (ages 13-17) based on a survey that was conducted beginning Fall 2014 and ending just this past month.

One of the first questions we typically always ask our clients is: who is your target audience? If you are not sure who your company’s target audience is, rest assured, you’re not alone! That’s one of the best parts about incorporating strategy into marketing and public relations campaigns – you have the chance to really understand what you should be doing and why you should be doing it.

Last night, my 83-year-old mom upgraded her AT&T U-verse package (it was not an option) and as part of the upgrade, they cancelled all of the high-def stations. So my brother spent an hour on the phone explaining to the geniuses at AT&T why they had to turn the HD stations back on.

It’s easy to assume your brand message is exactly what consumers want to know during a pitch. But that’s not always the case! A window salesperson came to my house yesterday to sell me what he referred to as the best premium windows on the market.

WILMINGTON, N.C. – April 2, 2015 – Sweeney, a leading full-service marketing and public relations agency, has named Rachel Kaylor group manager, and director of digital and social media. Kaylor manages several of the agency’s leading consumer and business account teams, and leads client and new business expansion in the firm’s Wilmington, N.C.

It's like my dear old dad used to say, "If you wait around long enough, you will eventually see everything." And with the introduction of Amazon Dash, it is official: I have seen everything and it is not pretty. I mean seriously, does anyone, including Jeff Bezos, foresee a future in which your entire life is supplemented with tiny branded panic buttons. "OMG, I forgot to buy coffee pods...

There is a great scene from the 4th episode of the 7th season of Mad Men. Peggy has just told Don Draper and John Mathis that she will need then to supply 25 taglines each for the Burger Chef pitch. John naturally submits, but Don simply recoils: "what's the strategy?" Don asks, brows furled in absolute dismay.

You're about to launch a new product that you hope (maybe even expect) can become your defining moment; it has the potential to be the campaign everyone looks back on as the turning point in your career. I've seen it a hundred times over the past 30 years.

Yesterday, we read this NY Times article - Biggest Advertisers Are Sending Their Dollars to Digital - and it sparked some debate in the office. I highly respect the NY Times and its journalistic standards, but this article wreaks of inconsistencies and lack of clarity - and I'm not sure that's to fault the writer.