College students have heard time and time again that real-world experience is invaluable, especially in the public relations and marketing fields. And it’s true, so once you finally land an internship (congratulations!) then what? Here’s one intern’s advice on what you can do to make the most of your next internship.

 There has been talk in the industry for some time now that deskside editorial meetings are a thing of the past. Certainly, media do not have the luxury of time they use to. Digital – from websites to social media – have pushed editors and reporters to be on deadline constantly with the race to report the most timely news.

About a decade ago (before anyone actually cared about digital and social media coverage), organizations would often ask for and receive “ad value equivalency” reports to determine the value of their publicity campaigns. It was one of a thousand wrong ways to determine the value of publicity.

CLEVELAND – April 28, 2015 – Sweeney, a leading full-service marketing and public relations agency, has launched a redesigned website and e-newsletter. The enhanced digital platforms include easier navigation, better access to information and enhanced engagement capabilities for clients, prospects, media, vendors and prospective employees.

When you go camping, it is typical to bring the same equipment and to “set up camp” in a way that looks pretty similar no matter where you go camping. Each camping trip is different but has the same fundamental similarities.

There is this age-old story about David and Goliath, which in theory is about how some young shepherd boy took down this fierce giant with the toss of a single stone. But in fact, as Malcolm Gladwell will attest, it is about something else.

So, not too long ago, JC Penney committed itself to revolutionary change. They hired ex-Apple Stores guru Ron Johnson to change everything. Then they cut his legs off a year and a half into the campaign. Surprisingly, two years later, JC Penney still sucks.

Staring at the longest line of toothpaste (yes, toothpaste) Monday evening in the varsity gym at John Carroll University, I felt a sense of accomplishment. After 10 weeks of organizing, marketing, fundraising and toothpaste tube counting, we did it – we broke a Guinness World Record.

We have been tapping influencers for many years from celebrities to athletes, media, bloggers, YouTube stars and more. But recently influencer marketing has become a buzzword in the public relations and marketing world. And rightfully so; key influencers can help support your public relations, marketing, advertising and social media campaigns and help increase awareness, build brand and drive sales.