We know trade shows can be an expensive operation. Between the booth space, travel and manning the booth with the right amount of experts and sales people, having an efficient and effective trade show marketing strategy is important to deliver the best ROI.

Looking for an internship can be a full-time job in itself. I have spent countless hours searching for public relations and marketing internship postings, only to discover that not many were posted. Frustrated, yet determined, I formulated a new approach: to research agencies I thought would be a good fit for me, and directly e-mail them about internships.

There is something seriously wrong with JC Penney, and it is endemic to every retail marketer that thinks it can magically cut marketing expenditures (spend less) and achieve greater results (get more). Marvin Ellison, the new CEO at JC Penney (the one who replaced Ullman, who replaced Johnson, who was preceded by Ullman) was quoted by Ad Age as saying: "We think more one-to-one marketing, leveraging digital ... vs.

Ron Johnson (yeah, that Ron Johnson) is back. And this time he has his own business, a startup company called Enjoy. Focused on providing the marketplace with "a whole new way to buy and enjoy technology," Enjoy is an idea (like Uber) whose time has come.

I am Don Draper, a flawed husband, flawed father, flawed brother, flawed friend. I mean well. I do my best. But I usually come up short... even in my finest hours. I am also a brilliant advertising man. I am handsome.

We've worked in the lighting industry for the past 7 years, so LIGHTFAIR International (LFI) is a trade show we frequent. It's always fun to see how companies continue to make the show more entertaining for trade show attendees. After working media appointments at our client's booth, we had a little time to walk around the show floor and see how other exhibitors were promoting their products and brands.

The ever-changing media industry has made deskside meetings more and more difficult to secure. But in-person meetings can be invaluable. Sweeney recently conducted deskside meetings in New York City with more than a dozen editors and editorial assistants at key consumer publications, including: Real Simple, Good Housekeeping and This Old House.

CLEVELAND – May 14, 2015 – To observe the conclusion of the landmark and award-winning TV drama Mad Men, Sweeney has produced a dedicated landing page and a special edition if its InSites newsletter. The commemoration celebrates Mad Men’s recounting of the advertising industry and recognizes its acting and storytelling achievements.

WILMINGTON, N.C. – May 13, 2015 – Sweeney, a leading full-service marketing and public relations agency, received the Bronze InSpire Award from the Public Relations Society of America (NC chapter) at it's 2015 InSpire Awards banquet. The award recognizes Sweeney’s digital campaign with national retailer Big Lots.

Measuring publicity results is considered one of America's great past times. Organizations love to know how well their news releases performed. They love clips and clip reports and pass-along readership impression numbers and the previously mentioned advertising value equivalencies. They love metrics and dashboards and infographics.