Once upon a time, McDonald's was the king of fast food. In my opinion, it owed that lofty position to three primary factors: 1.  Price: Mickey D's was always less expensive than it's closest competitors. 2.  Convenience: The golden arches were open from sunrise to moonrise – breakfast, lunch and dinner – and were located on almost every street corner.

WARNING: This Post Contains Graphic Comments About Our Industry. Ad Age ran a story this morning proudly announcing that Lyft, as part of its search for a lead creative agency, is "putting a call out for a "wildcard" agency on Twitter." And in less than a moment, my mind exploded.

Too often we see clients jumping right into tactics. Let’s create a video. Let’s send out a news release. Let’s create an Instagram page. Spending time strategizing provides a chance to document the situation, document your goals/expectations, document the target audiences and more.

Digital is not the end all be all when it comes to marketing. A perfect example of this is what Pinterest is doing to grow its current following. Just last week they announced their Pinterest ambassadors - currently 9 chefs, DIYers, woodworkers and fashion experts from cities across the country - who all currently use Pinterest to “bring their creative ideas to life”.

Have you seen the new IHOP logo? It is being lauded as a clever transition from a traditional and tired, frown-faced logo to a modern, social media friendly, emoticon-ready logo. And after all, isn't that what every logo is supposed to be?

It's the time of the season. High school seniors are donning caps and gowns, assembling in auditoriums and saying goodbye-hello to the past and the future. It is, whether they realize it or not (I did not), a seminal moment.

After you cut through the clutter to get noticed and secure deskside media meetings, the first reaction is often, now what? Don’t worry, you are about one-third of the way to a having a successful deskside media experience. The next step is to coordinate the meetings.

  WILMINGTON, NC – May 28, 2015 – Sweeney, a leading full-service marketing and public relations firm, announces the promotion of Morgan Lang to account executive. In her new position, Lang will be responsible for managing key aspects of TECGEN® FR, CORDURA® brand and Enlighted accounts – including strategy and creative development, campaign implementation, publicity and media relations, social media and advertising.

For years there has been all kinds of talk in the PR industry that media is dead. My general feeling is - media is not dead, they are just evolving. And evolve they did, in fact they continue to evolve just like the PR, social media, advertising and marketing industries continue to evolve.

Memorial Day is not about the start to summer. It’s not about retail sales. It’s not about a day off. Believe me, I at one time was guilty of not understanding the true meaning of the day. Prior to marrying my husband, a United States Marine Corps infantry major, Memorial Day was just another day off to me.