WILMINGTON, N.C. – July 14, 2015 –– Sweeney, a leading full-service marketing and public relations agency, welcomes Prone2Paddle to its growing list of outdoor industry clients. The agency will engage its staff and their experience in the outdoor market to support the Prone2Paddle launch, including developing brand and product messaging, and tradeshow marketing and public relations.

There is nothing "fair" about life. Some get everything while others get nothing. Some are brilliant while others are idiots. Some live long, healthy lives and others die young. That's the way it is. I accept it. But what I cannot and will not accept is the idiotic babbling of a billionaire who has nothing useful to say, yet refuses to stay quiet.

Data and analytics can be extremely helpful in learning about your customers and prospects’ behavior and predicting future behavior. And the good news is… you do not need an expensive data and analytics system to take advantage of the data you already have at your fingertips.

On any given day, depending upon how granular one gets, chief marketing officers are focused on literally dozens of marketing objectives. Sometimes it gets very complex and even complicated keeping track of which strategies and tactics are targeted against which goals.

  With so much buzz about maximizing the ROI for marketing and public relations, it’s no wonder a top question of clients is how do we show the measurable results of our work. To effectively present your successful results, here are a few tips: Determine the type of results you are seeking before you get started.

Conversations and articles about millennials and their habits are appearing everywhere. It seems everyone is trying to solve the mystery of how to best market to us. Everyone seems to have an opinion on what works, so as a millennial myself, I thought I would share my opinion - supported with some research - on the top five ways to market to my generation. 1. Keep it simple.

Our industry is all a buzz about big data, but just because you have it does not mean you are using it correctly. Here are two big mistakes marketers should be aware of and work to avoid. 1. Interpreting the Data Wrong Big data is only as good as your interpretation of it.

We live in a world where you can be connected to anyone with the click of a button; connecting online for millennials is not a problem. The problem is who do we talk to and engage with in-person? I suggest pretty much everyone and anyone.

Searching #ALLinCLE on Twitter returns an abundance of tweets posted every few minutes expressing support, love and excitement for the Cleveland Cavaliers as they enter into game 4 of the NBA Finals. And why not? The NBA Finals mean big business for Cleveland as local fans and international celebrities flash mob downtown Cleveland for a chance to share in the excitement.

I was fortunate enough to attend the GoPro Mountain Games last week in Vail Village. For those who didn't attend, it is definitely something you should try and do at least once in your lifetime! Between the events, concerts and vendors.