CLEVELAND – January 21, 2016 – Sweeney, a leading full-service, fully integrated agency, promotes Elizabeth Kwolek to the position of group manager and director of Public Relations and Research. Kwolek joined Sweeney in 2013 as an account executive and was promoted to account supervisor in 2014.

Everything you are about to read is true. Don't be mad at me if the truth hurts. There are two fundamental rules about marketing – and perhaps about life – that I have struggled with for more than 30 years now. I want to share these rules with everyone in the industry or anyone thinking about getting into the industry so they are prepared for what lies ahead.

In an era of decreasing attention spans, it is important to capture a video viewer’s attention before they simply flick their thumb and scroll past your post. Social videos can be an extremely effective tactic for brands that want to produce low-cost, high- traffic ads for their products or services.

Since arriving in Chile about 1.5 years ago, I continue to be amazed at the number of American brands advertising in English. From storefronts to billboards, time and time again I see American brands communicating to a predominantly Spanish speaking community in English.

For many corporations the whole year culminates with a large holiday marketing and media relations campaign. The end of the year is the perfect time to sit back and reflect on the hard work and success that was put into holiday campaigns that took countless hours to accomplish.

Automated marketing has its perks, but this is what you get when you allow technology to do all the thinking. Granted few people probably live at DPO, FPO or APO addresses or use PO Boxes, but this is worth a good laugh.

[Extinction - a widespread and rapid decrease in the amount of life on Earth. Such an event is identified by a sharp change in the diversity and abundance of multicellular organisms.] Last night I picked up the stack of Christmas cards that arrived in the mailbox (the real mailbox, not the one in Outlook) and I noticed it was much thinner than in previous years.

This is an actual guarantee.  If you follow these four steps, you will achieve success in 2016. Deal with it. Step 1: Reflect I know, it sounds obvious, but it's not what you think. I am not suggesting you take a little time to think back on 2015, I am telling you to take an entire day...

Last night, Paypal CEO Dan Schulman proclaimed to Mad Money's Jim Cramer that for the first time in retail history, Black Friday online sales outpaced brick and mortar store sales. More people shopped online than in store. Is it true?

Title 24 Code Compliance is a big deal in California. It is the state’s prime initiative to reduce electricity use and create a more sustainable world. It is also a huge burden for architects, engineers and building owners. Enlighted has a solution – the ECO solution.