My niece is a brilliant young freshman at Bowling Green State University who is going through her first really big challenge with a very important creative project. My son, Matt, who is also her cousin, and who also graduated from the same University 13 years ago, offered this piece of advice...

Chances are if you have never worked in Marketing/PR or on the media side before, it’s not easy to understand how much time, energy and thought goes into getting media coverage. It’s almost as though getting great coverage is like magic.

Sweeney has declared 2016 as a year of positivity. From a practical standpoint, this means we are all trying our very best to experience life from a "glass half full" POV and avoid getting dragged into the muck. This gold stocks may be an exercise in futility for a group of well-intentioned but delusional professionals...

Okay, I realize Super Bowl 50 is ancient news, but I have some thoughts to share. First, I think SB50 can best be summed up as “a dull game with good snacks and even better commercials.” Because although I’ve already forgotten about the game, a few of the commercials are lingering in my head.

So I got this amazing gift from my son and daughter-in-law for Christmas, it was an introductory membership to Blue Apron. As an amateur foodie (faux chef), I was delighted over the prospect of receiving fully thought out recipes and fresh ingredients mailed directly to my door.

CLEVELAND – Feb. 4, 2016 – Sweeney, a leading full-service agency, announces the promotion of Rebecca Wrenn. In her new position, she will manage client and agency creative services. Wrenn joined Sweeney in 2014. Effective immediately, Wrenn will manage creative and graphic design services for the agency.

Trade shows can be a large investment for brands including hundreds of thousands of dollars spent on trade show booths, sponsorships, marketing, special events, staff time and more. The last thing you want is to walk away from a show asking what did we accomplish?

When securing media coverage, there are a variety of ways to go about getting the perfect coverage. Here are four considerations to keep in mind next time you are working with media to create great editorial opportunities. Seize the opportunity.

Sean Penn is disappointed and regretful. Disappointed in the state of Journalism in the U.S. and regretful – not over his recent actions involving El Chapo – but that people misunderstood what he did. Anyway, that's what he conceded to Charlie Rose, who just a month ago, I identified to several of my colleagues as one of the last great journalists in the United States.

Specificity is essential when documenting target audiences and goals as part of the strategic planning process. The more specific you are the better focused your strategies and tactics can be, and the more likely you will achieve your goals. Consider how this plays out in our personal lives.