Courtney Klesta joins the ranks at Sweeney as a full-time graphic design intern. Courtney brings with her a versatile graphic design skill set from traditional and digital pieces to the unexpected from tattoo to car designs, and even being commissioned to design a tombstone.

If you want to really make an impact with your next marketing and public relations campaign, one of the first things you should do is put time and thought into quality messaging for your brand. Strong messaging, is an essential building block for campaigns and when repeated, has the potential to make a big impact on brand perception.

"What's in a name?" Juliet ponders. "that which we call a rose by any other names would smell as sweet." Tell that to Tesco, one of the world's largest retailers. According to its website, its core purpose is: Serving Britain's shoppers a little better, every day.

CLEVELAND, OH – March 22, 2016 – Sweeney, a leading full-service agency, names Kelly Stephens to the new position of business development director. The position was created to enhance sales generation capabilities – strategy development, campaign implementation and customer acquisition – for both the agency and its clients.

It’s that time of year again - the South by Southwest Interactive! Part music/film festival, part tradeshow, this conference has increasingly become the platform for not only the latest in technology, but the latest in marketing. Here are four need-to-know takeaways: The race for virtual reality.

Cue the brackets, loss of productivity, and lots and lots of basketball. March Madness is upon us, let the games begin. More importantly, let the marketing games begin. March Madness has turned March into one of the best months for marketing opportunities, especially when it comes to social media.

Has it become increasingly more painful to handle modern day air travel or is it just me? Twice in the past week I was delayed more than 8 hours and experienced one canceled (overnight) flight. It sucks royally, and to make matters worse, the airlines are completely unapologetic.

What Gives with LinkedIn? Mental challenges, nostalgic photos and other non-business related posts are creeping into LinkedIn feeds. Yet this content is receiving quite a bit of engagement. A few recent examples are below. Be sure to note the engagement.

Almost anyone who has been an avid Facebook user within the past few years has heard at least one of their friends express the need for a “dislike” button.

My niece is a brilliant young freshman at Bowling Green State University who is going through her first really big challenge with a very important creative project. My son, Matt, who is also her cousin, and who also graduated from the same University 13 years ago, offered this piece of advice...