The employees.                              The clients.                                        The vendors. The friends, supporters and allies. The open-minded, optimistic visionaries. The ones who saw our potential... and believed. They're not your regular Joes. They ignore consensus and buck the trends. You can question them, doubt them, disagree with them, shun them or even applaud them.

WILMINGTON, NC – September 15, 2016 – Sweeney, a leading full-service agency, announces the promotion of Morgan Lang to senior account executive. In her new position, Lang will be responsible for managing the day-to-day marketing activities on the CORDURA® brand and Enlighted accounts, including tradeshow marketing, campaign implementation, publicity and media relations, social media and advertising.

Inboxes are constantly overfilled with clutter, so how do you break through? Start by asking yourself these five questions before hitting send: Is my preview text engaging? There is a strong correlation between a good subject line and high open rates, but preview text (the line of text following the subject line in an inbox) is just as important.

In the past few weeks, I've personally and professionally witnessed several instances of businesses canceling 2016 Olympic marketing expenditures specifically because the rules of the International Olympic Committee basically bar anyone from associating with the coveted name and image of the games.

Ron Popiel once warned us (but apparently not Amazon): "The problem with buttons is they always fall off." But we just never learn. And Amazon never gives up. They announced this week the release of an entirely new hoard of Dash Buttons.

We are still celebrating our Bulldog Media Relations award for our work with Jo-Ann Fabric and Craft Stores – and wanted to unveil a few of our campaign secrets. Last summer, Jo-Ann challenged us to develop and implement a strategy to secure local market TV news coverage in key locations where Jo-Ann had brick and mortar stores.

CLEVELAND, OH – June 2, 2016 – Sweeney, a leading full-service agency, announces the addition of Rachel Dill as an assistant account executive. Dill is supporting marketing, advertising and public relations strategies for a range of consumer and business clients. Dill joined Sweeney in May 2015 as a marketing intern.

While it doesn’t matter how you remember, just take the time to remember those who have sacrificed their freedom for yours, your family, your children and their children. The world is a better place because of these heroes. My husband, a United States Marine Corps infantry major, shared a few words about what Memorial Day means to him.

Born in Bodrum, Turkey, Karsu moved to the United States when she was three years old. She has always had a passion for film. As a young child, she would constantly be filming her surroundings with her family’s camcorder.