I’m kicking it off at Day 2 of Internet Summit 2015, proudly repping Sweeney amongst the thousands of digital marketing professionals who have gathered to learn the latest and greatest in marketing, user experience and design, search, content, mobile and more.

This weekend more than 120 people lost their lives in the beautiful and peaceful city of Paris. As Americans, we are all too familiar with their experience and the inevitable emotional outrage. But thanks to the evolution of social media since 9-11, the people of Paris were able to turn to Facebook, Instagram and Twitter to vent their outrage and frustration and to understand what was going on.

I am so excited to represent SWEENEY at the CreateTech 2015 conference in New York City. Hosted by the American Association of Advertising Agencies, the conference is a gathering of professionals from creative industries who work with, design or build digital tools.

Anomalies are some of my favorite things. Maybe it has to do with Sesame Street always pointing out "one of these things is not like the other." Or maybe it has to do with my appreciation of the French refrain to celebrate differences (vive la difference).

As the autumn temperatures begin to wane, the holiday campaigns simultaneously emerge. Consumers are already being bombarded by companies promoting their seasonal deals — especially leading up to Black Friday and Cyber Monday. This year, REI, an outdoor gear and sporting goods retailer, hopes to win consumer attention by not only NOT promoting Black Friday, but by not even opening its more than 140 stores.

We're at GreenBiz's VERGE 2015 this week, where there have been some great conversations about accelerating sustainability solutions in an interconnected world. From smart cities , to next-gen buildings, connected transportation and food and ag tech, the debates and discussions between companies, organizations and people leading the charge and innovation in our built environment, have been thought-provoking and exciting.

Cleveland – October 22, 2015 – Premium Infused Spirits, LLC, Cleveland’s newest craft liqueur maker has launched the Lillo brand of artisan liqueurs. Lillo Lemon Liqueur and Coffee Liqueur are immediately available in more than 50 area restaurants, bars and state liquor stores. The Lillo brand products rely on old world recipes and production processes to create unique and sensuous liqueurs.

Managing Instagram can be a challenge for marketers – the platform has limited desktop tools and doesn’t allow its API to be accessed by third party platforms. This prevents scheduling posts ahead of time and makes managing engagement a little tricky.

The bartender looks up and says, "Hey, we don't serve your kind in here." The agency, obviously insulted, responds, "What's the big idea?" Indignant, the bartender replies, "I guess we'll never know." How is it possible for an agency, owned by a corporation, to remain an independent agency?

Had a great lunch meeting yesterday with one of my favorite young entrepreneurs (no names please), that ended with a brief debate: What's the projected lifespan of Facebook, five years or 50? I love these kinds of discussions. They are right up there with "What is Robert De Niro's best movie" or "Will Peyton Manning be starting for the Denver Broncos next season"?