This Fall is comin’ in hot. Taylor Swift debuted a new song and music video that’s breaking records (duh) and throwing shade at Kimye (double duh). The kids are back in school. And the Game of Thrones finale still has us picking our jaws up off the floor.

It’s no secret the popularity of video has been on the rise for several years now. People love the direct connection and engagement social media ‘stories’ and live streaming bring to the table. Brands, politicians, celebrities, editors and consumers are using social media ‘stories’ and live video feeds to reach more people at a much faster rate than traditional publicity.

Six months ago, I headed south (by southwest) to attend the Dallas Digital Summit. And more recently I headed to the Rockies (and our newest office) to attend the same series in Denver. I saw a couple familiar faces, but more importantly, I heard some new perspectives and ideas from other speakers and companies.

DENVER - June 28, 2017 - Sweeney, a leading full-service agency, has opened a Denver office to focus on regionally based clients and continue building its outdoor marketing practice. Denver is the firm's third full-service location in the U.S., and its fifth office overall.

Just last week the GoPro Mountain Games took over Vail, CO and man, it was hot, but it was a blast. I could tell you a lot about the event… but to keep this blog post focused on marketing, let’s head to Gear Town.

RALEIGH, NC – June 1, 2017 – Sweeney, a leading full-service agency, announces the promotion of Morgan Lang to account supervisor. In her new position, Lang will manage the Enlighted account and core segments of the CORDURA® brand account, including tradeshow marketing, campaign implementation, publicity and media relations, social media and advertising.

The perfect tagline - the one that endures, engages and encourages - could be considered marketing nirvana. However, when you delve deep into the study of taglines there is discrepancy on its benefits. For some companies, the tagline becomes the core representation of the brand but for other just as successful companies, the tagline is nonexistent (just think about Google).

CLEVELAND, OH – May 25, 2017 – Sweeney, a leading full-service agency, announces the promotion of Rachel Dill to Account Executive and Digital Specialist. In her new position, Dill will continue to manage traditional marketing, advertising and public relations for multiple B2B and B2C clients while also increasing her involvement in leading the continued expansion of the agency’s digital services.