Recently I attended the Connect conference at the Cucalorus film festival in Wilmington, NC. It was a week filled with amazing films from filmmakers around the world put on by some of the most talented people in Wilmington. Cucalorus never disappoints with its daring films and outlandishly fun events, I enjoy attending every year.

Cucalorus Connect is a one-of-a-kind technology and innovation conference held in downtown Wilmington, North Carolina. I recently attended and listened in on two amazing sessions. The first was the keynote “Media in the Age of Digital Disruption”, led by Tom Haberstroh, NBA Analyst for ESPN and Will Brinson, Senior Writer for CBS Sports.

I recently attended Cucalorus Connect, a technology and innovation conference and one of the three main components of the Cucalorus Festival held in downtown Wilmington, North Carolina. One of the breakout sessions called “Hustle in Comfort: Building Amazing Teams” was led by Dory Weiss and Mike Bonner from nCino, the worldwide leader in cloud banking.

CMOs and their marketing staffs are under an increasing amount of pressure from the C-suite to perform at a higher level and add to the bottom line. At the same time, marketing budgets are on the decline. According to Gartner’s 2017/2018 CMO spend survey, marketing budgets have declined to 11.3% of the average company’s revenue from the 2016/2017 peak of 12.1%.

For a long time, many B2B companies ignored social media, thinking it was the exclusive domain of consumer businesses. In fact, we routinely had to show our B2B clients their target audiences were in fact engaging in social.

CLEVELAND, OH – October 26, 2016 – Sweeney, a leading full-service agency, today announced the promotion of Theresa Wallenhorst to account executive. In her new position, Wallenhorst will support traditional and digital marketing, advertising and public relations strategies for several B2B and B2C clients.

Have you ever thought it would be cool to predict the future? Yeah, us too. Though we’re not going full crystal ball and tarot cards, we’ve got some pretty important insight into the future. No, we’re not going to tell you who you’re going to marry and how many kids you’ll have.

CLEVELAND, OH – September 21, 2017 – Sweeney, a leading full-service agency, today announced the promotion of Leah Evanovich to senior account executive – media specialist. In her new position, Evanovich will help manage core segments of key accounts, including CORDURA® brand, JOANN, and Gasco, while also directing the growth of the agency’s media department.

CLEVELAND, OH – Sept. 7, 2017 – Sweeney, a leading, full-service agency, announced today Alex Robinson has joined the creative team as a graphic designer. Robinson will support client and agency creative campaigns and projects from brainstorming, to concepting and design. Bringing a fresh perspective to the creative team, he will support a number of the agency’s consumer, business-to-business and industrial accounts, including Cleveland APL, CORDURA® brand, Tech Air, Enlighted and more.