Thirty-five years ago, Ellen McConnell (Blakeman) was – for lack of a better description – my boss. I respected and revered her… and occasionally even feared her. She was the toughest and smartest woman I had met since my own mother, another classic Irishwoman whose intelligence and ferocity defied her gender (and size), which today may not seem like a big deal, but three decades ago was huge.

Our good friends at the Cleveland Animal Protective League, with very little budget, requested Sweeney’s help to meet some big numbers. The Cleveland APL sets out annually to encourage donations that support shelter initiatives. This past summer, Sweeney and the APL worked together to develop an advertising campaign that included billboards, television placements and a digital video.

Last week, team members from Sweeney’s Cleveland office attended a PRSA event at Cinecraft Productions. The event, The Art of Visual Storytelling, was sponsored by Cinecraft Productions and its owner, Neil McCormick, led the conversation about storytelling in today’s market.

To an outsider, marketing can seem like a straightforward task: bring your brand ethos to life and get the word out to relevant people. Of course, we know that this is far from simple in practice, with complex challenges at every stage and with every client.

Taking digital to the next level is a key priority for Digital Marketing Manager Rachel Dill and Digital Marketing Specialist Meg Kruger. “For us, helping Sweeney clients to deliver an exceptional customer experience through digital marketing strategies at exceptional value is the biggest opportunity and challenge in 2018,” says Dill.

Team Sweeney is gearing up for a year packed full of trade shows, with the first-ever combination Outdoor Retailer + Snow Show kicking it off next week. We’ll be hitting the road to Denver, unveiling the latest advancements and collaborations our clients have in store for the outdoor industry.

Engagement on social media has always been important to digital marketers, but this year the bar will continue to rise as companies compete for love and attention from consumers. Forbes cited that Facebook is now being used by nearly one-third of the planet and that companies today are spending more ad dollars on social media than TV.

CLEVELAND, OH – January 4, 2018 – Sweeney, a leading full-service agency, has announced the addition of Meg Kruger to its digital marketing team as a digital specialist. Kruger will support a wide range of digital campaigns and projects for the agency’s consumer and B2B accounts including CORDURA® Brand, SDLA, Enlighted and GASCO.