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Drones: What’s with All the Hype? Is it Even Worth it?

If you could have any superpower, what would it be? For some people, including myself, it would be the ability to fly. To get that bird’s eye view, that distinctive angle that so many photographers and filmmakers seek to find.

Drones: What’s with All the Hype? Is it Even Worth it?2025-11-18T16:36:54+00:00

How Did A Red Bathing Suit Take Over The Internet?

Curiously, a red bathing suit took the Internet by storm yesterday. California based clothing company Sunny Co Clothing put a promotion on Instagram stating that if users shared their photo and tagged them within 24-hours they would receive a code for the $65 bathing suit pictured – for FREE.

How Did A Red Bathing Suit Take Over The Internet?2025-11-18T16:36:55+00:00

Sweeney Adds X-GLOO to Outdoor Portfolio

CLEVELAND — April 6, 2017 —Leading full-service agency Sweeney announces the addition of X-GLOO Creative Event Equipment, a brand of Skywalk GmbH & CO KG, to its portfolio of outdoor and event industry clients. X-GLOO, a leading global manufacturer of inflatable event tents has engaged Sweeney to support its expanded presence in North America and build brand awareness for its unique family of high quality event tent solutions.

Sweeney Adds X-GLOO to Outdoor Portfolio2025-11-18T16:36:56+00:00

Memo to Pepsi: Remember When Taste Mattered?

I just spent two and a half minutes watching Pepsi's new ad featuring Kendall Jenner and I actually feel like I was violated. This is the most ridiculous excuse for a clever ad I have ever seen. This ain't Coke teaching the world to sing, this is Pepsi saying that millennials are just shallow, gullible, sensational idiots.

Memo to Pepsi: Remember When Taste Mattered?2025-11-18T16:36:58+00:00

Catherine Goergen Joins Sweeney from MullenLowe

WILMINGTON, NC – March 30, 2017 – Leading full-service agency Sweeney announced today the hiring of Catherine Goergen as account supervisor. Goergen will manage digital and traditional account teams for multiple consumer and B2B clients. She most recently served as an account executive with MullenLowe in Winston-Salem on the Ulta, Hanes and CSX accounts.

Catherine Goergen Joins Sweeney from MullenLowe2025-11-18T16:36:59+00:00

Global Consultancies: Pigs Gotta Eat Too.

For nearly a century, big fat consultancies have been pulling the wool over the eyes of corporate America... and organizations worldwide. Providing business analysis, financial advice, human resources planning, employee communications, customer service, blah, blah, blah.

Global Consultancies: Pigs Gotta Eat Too.2025-11-18T16:37:01+00:00

Sweeney’s Takeaways From Winter Outdoor Retailer Show

Last week, team members Rachel Kaylor, Karsu Nalbantoglu, Kelly Stephens and Blair Wheeler set out for Salt Lake City, Utah to attend the 2017 Winter OR Show. There, they had the opportunity to drive client trade show marketing initiatives including booth set-up and product merchandizing, videography and photography, event management, media meetings, advertising and influencer meetings, as well as walk the floor for market insights.

Sweeney’s Takeaways From Winter Outdoor Retailer Show2025-11-18T16:37:06+00:00
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